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May 9, 2023

How To Nurture & Follow Up Real Estate Leads in 2023

Personalized and Timely Communication

  1. Client-Centered Approach: Personalizing your communication means understanding your leads’ preferences. Some may prefer emails, while others might respond better to phone calls or text messages. Tailoring your communication style to each lead’s preference shows respect for their time and comfort, fostering a positive relationship from the start.
  2. Technology-Driven Personalization: Utilize CRM software to track your leads’ behavior and preferences. This data can help you craft personalized messages, enhancing the effectiveness of your communication.
  3. Timeliness Matters: Prompt responses show your leads that you value their time. Whether it’s a quick email reply or a timely phone call, your swift response can make a significant difference in maintaining their interest and engagement.

Incorporate Video Marketing

  1. Showcasing Properties: Videos can provide a dynamic and engaging way to showcase properties. They allow leads to see the property from different angles, providing a more comprehensive view than photos alone.
  2. Virtual Tours: Virtual tours allow leads to explore properties from the comfort of their own homes. This can be particularly beneficial in 2023, as many leads may prefer to do initial property explorations online.
  3. Educational Content: Videos can also be used to provide educational content. This could include tips on the home buying/selling process, information about the local real estate market, or answers to common questions.

Offer Personalized Property Recommendations

  1. Understanding Preferences: By understanding your leads’ preferences and requirements, you can offer personalized property recommendations. This not only saves their time but also shows that you value their unique needs.
  2. Utilizing Technology: Leveraging technology can help in providing personalized property recommendations. AI-powered tools can analyze a lead’s preferences and behavior to suggest properties that best match their needs.
  3. Regular Updates: Regularly updating your leads with new properties that match their preferences can keep them engaged and interested. This can be done through personalized emails or messages.

Maintain Regular Follow-ups

  1. Consistency is Key: Regular follow-ups show your leads that you’re genuinely interested in helping them. However, it’s important to strike a balance and not come off as too pushy.
  2. Value-Adding Follow-ups: Each follow-up should add value to your leads. This could be in the form of new property recommendations, market updates, or answers to their queries.
  3. Feedback-Based Follow-ups: Taking feedback from your leads can help you understand their needs better. You can use this feedback to improve your services and make your follow-ups more effective.

Utilize Social Media Platforms

  1. Engagement: Social media platforms provide an opportunity to engage with leads in a more casual and interactive environment. Responding promptly to comments or messages can foster a sense of community and trust.
  2. Content Sharing: Sharing relevant content on your social media platforms can keep your leads informed and engaged. This could include market updates, new listings, or home buying/selling tips.
  3. Visibility: Regular activity on social media can increase your visibility, making it easier for potential leads to find you. This is a crucial aspect of “How To Nurture & Follow Up Real Estate Leads in 2023.”

Implement a Lead Nurturing System

  1. CRM Systems: Customer Relationship Management (CRM) software is a powerful tool for organizing and tracking interactions with potential clients. It can automate follow-up tasks, ensuring no lead falls through the cracks.
  2. Automated Email Campaigns: Automated email campaigns can provide consistent touchpoints with your leads. These can be personalized based on the lead’s behavior, ensuring relevant and engaging content.
  3. Task Management Tools: Tools like Asana or Trello can help you manage follow-up tasks effectively. These tools can remind you of follow-up calls or emails, ensuring you stay on top of your lead nurturing process.


In conclusion, nurturing and following up on real estate leads in 2023 requires a blend of personalized communication, effective use of technology, and a commitment to building long-term relationships. However, the process can be complex and time-consuming, especially when you’re trying to scale your business. This is where RealConnect comes in.

RealConnect, co-founded by industry experts Jake Shore and Martin Towers, is your one-stop solution for scaling your real estate business. Our cutting-edge platform connects realtors with high-quality seller leads across the United States, including the freshest Expired, Canceled, Withdrawn listings, and FSBOs.

Our unique selling point is the perfect blend of premium data and a sophisticated CRM system, all in one place. This advanced CRM system doesn’t just manage your leads – it propels your prospecting into overdrive. It automates many of the strategies discussed in this article, such as personalized communication, regular follow-ups, and providing personalized property recommendations.

At RealConnect, we’re not just a service provider; we’re your growth partner. We offer comprehensive onboarding, ongoing training, and a range of support channels, including live chat and support tickets. We’re with you every step of the way as you learn “How To Nurture & Follow Up Real Estate Leads in 2023.”

Our results speak for themselves: 70% of our agents secure a listing appointment within the first week, and 50% secure a listing in the same timeframe. We offer a 7-day free trial with free leads, and then you can continue growing your business with a subscription at just $197 per month.

As we remain committed to innovation and your success, exciting new features are on the horizon, including Facebook ads integration, IDX integration, and mailer integration. Rest assured, your data security and privacy are our top priority.

Join RealConnect today and propel your real estate prospecting into the future. With our platform, you’ll be well-equipped to nurture and follow up on real estate leads in 2023 and beyond.

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Martin Towers

Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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