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2021 dawns with a new set of dynamics for real estate professionals
The year dawns with an array of challenges and opportunities for real estate brokers. Rising to the occasion involves tuning into the dynamics at play and adjusting strategies accordingly.
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Team growth should go beyond mere number crunching
‘Addition for the sake of subtraction!’ In this era dominated by performance vs passion dichotomy, the mantra holds true for the real estate sector too. It’s not about ballooning the team size, but cherry-picking the unicorns that can up the ante of your business in a significant way.
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Commissions: The proverbial cherry on the cake, not the cake itself
While commission numbers do tickle the excitement nerve a bit, they are only part of the equation. The core essence lies in the value addition brought by each new member. Think of it as having a rock band where each member brings their unique sound to create a harmonious symphony.
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Quality over Quantity: The strategic mantra for a resilient business
The strategy for resilience in the real estate business revolves around the ‘quality over quantity’ approach. The prudent path is to focus on attracting valuable team members who can contribute more than just their sales volume.
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Averting the real estate hubris: ‘Master of one’ grounds ‘Jack of all trades’
The show-stopping pitfall? Trying to be the jack-of-all-trades which ironically, can dilute the core competence. Specialize, specialize, and specialize – that’s the success trilogy for the modern real estate world.
Witty Wrap Up – The Real(estate) Road Runner’s Route in 2021
To all those real estate maestros out there, 2021 seems to be humming a new tune to us. It croons, ‘Go big or go home…but wait, make sure you’re not just big, you’re ‘quality big’. As we delve into the mysteries of the new year, it’s evident that we real estate folks need to remove our sales volume-tinted glasses and don some vision-enhancing ‘value addition’ lenses instead.
Membership in your rock band, I mean, business team, shouldn’t just about be hitting high notes…err…sales volumes. More than ever, this is the time to plug in the guitar of value addition and jam to the tune of business resilience. It’s about time we hit the right notes and created a harmonic symphony that the world of real estate has possibly not witnessed before.
Remember that old warhorse, the Jack-of-all-trades? Well, he just lost his dear friend, Master of None, and is looking for aid in the job market. Let’s not be taken by his endearing charm. Instead, embrace the dashing ‘Master of One’ to truly strike the right chord in the music of real estate.
So, as you sip from your overly large coffee mugs and plan the 2021 business domination, let’s zoom into the age-old wisdom of quality surpassing quantity. Make quality your mantra, your sacred chant, your spirit animal, and watch as your business dances its way to a resilient and tuneful symphony. So carry on my real-estate-wayward-sons (and daughters), the road may be bumpy but the music we create will be out of this world.
Original article: https://www.inman.com/2024/02/05/looking-to-add-value-to-your-team-in-2024/
