Key Points:
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Atllas, a real estate brokerage, has devised a unique way of doing business by utilizing its set of proprietary software
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The software covers a wide range of services including open house marketing, mobile web marketing, customer relationship management, and a DIY digital marketing center
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This tech-based approach aims to streamline real estate transactions while optimizing the marketing processes
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With the CRM system, it provides organized, systematic and enhanced client interactions
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The DIY digital marketing center is a hit among the new-age realtors who can customize and design their own campaigns
Hot Take
If you ever believed real estate was resistant to technology, boy, have we got news for you! Atllas, the real estate ‘James Bond’ of our times, has slipped into its techy-tux and is speeding along, leaving the tech-averse ‘old-schoolers’ in its megapixel dust. This brokerage firm uses proprietary software to slot in all – one could say ‘atllas’ – of their services. Roger that, Inspector Gadget!
Their software looks at everything. I mean, everything – from open house marketing (virtual tours, anyone?) to mobile web marketing (embrace the mobile, people). Their CRM says “Hold my server” to messy, chaotic database systems, setting vendors and buyers up for an organized and seamless joyride.
But the icing on this digital cake? The giant, cherry-flavored DIY marketing center. Just imagine, a realtor as a creative designer cooking up visually appealing campaigns. It’s not just selling homes, it’s selling dreams with a dash of creativity.
So here’s concluding the tech-lovers’ fairy tale, ‘Once upon a time in Atllas’. With tech advancement touching everything, even the world of bricks and cement isn’t as sturdy as it seemed. Resistance might be futile, but it sure is exciting to watch the traditional and digital worlds collide. Are you ready for the next episode of ‘Survivors of the Digital Jungle’? Stay tuned, folks! Because real estate business is never going back to bricks alone.
Original article: https://www.inman.com/2024/03/01/atllas-model-undercuts-its-best-asset-its-software-tech-review/
