Branding Your Business and Life: Real Estate Edition

– McKenzie Ryan, the young tigress of Douglas Elliman, decided to grace the Inman Connect New York (ICNY) with her presence and mad branding skills.
– Amie Quirarte, the snow queen of Tahoe Luxury Properties, also rode her sled into ICNY to share her branding knowledge, leaving everyone frosty with jealousy.
– Jas Takhar, REC Canada’s suave real estate maestro, joined the branding ensemble, reminding us why the ‘E’ probably stands for extravaganza in REC.

McKenzie Ryan Sets the Stage

– Rambling more than a high-speed internet connection, McKenzie Ryan pointed out that branding is not just about designing a logo and picking a colour palette (though she does appreciate a good cerulean).
– She argued that a brand must encapsulate any given company’s ethos, core values, and mission, thus taking the concept of branding to a whole new level.
– Ryan also emphasized that consistency is key when it comes to branding.

Amie Quirarte Takes Over the Reins

– Second to take the stage was Amie Quirarte who defrosted the audience with her warm branding insights.
– Quirarte stressed the importance of branding as the essence of how we live and do business, adding an existential chill to the proceedings.
– Her visually captivating branding journey of Tahoe Luxury Properties left everyone staring in awe at the beauty of excellent storytelling.

Jas Takhar Concludes with a Bang

– Adding the perfect Canadian touch to the branding saga was Jas Takhar, who highlighted how REC Canada’s brand revolves around providing value to its clientele.
– Takhar wowed the audience with anecdotes about REC Canada’s innovative methods to make the brand practical, user-friendly, and most importantly, hearty, like a good bowl of poutine.
– He reinforced that brand integrity leads to trust and loyalty from customers, further underlining the significance of branding in real estate.

The Panellists’ Hot Take On Branding

So, here’s my hot take on this glitzy branding discourse. Towards the end, I was half expecting the panelists to burst into a song, something like, “We are the world, we are the branding,” with an encore of confetti branding tips. But jokes apart, this conference was branding brilliance spinning in 360°.

The key message I gleaned from this conversation is, branding’s not just your company’s summer fling. Nope. It’s a long-term commitment that injects your business’ DNA into its visual, verbal, and virtual presence. And just like your favorite sitcom, it needs to stay consistent! It’s that catchy jingle that sticks in your clients’ minds, urging them to trust you over and over. And hey, let’s not forget, unlike your questionable decision to adopt five cats, good branding is never a mistake!

When it boils down to the branding world, it seems evident these real estate all-stars align: it’s the love, care, and an indubitable pinch of panache you put into it that makes the magic happen. So let’s hang our bright neon ‘Open for Business’ signs, folks, because executing magnificent brands is in session! And remember, looking good is good business. So, does this make branding the fashion icon of real estate? Well, I’d say, ‘YASSS, it does!’ Stay stylish, folks!

Original article: https://www.inman.com/2024/01/24/why-an-authentic-personal-brand-is-more-important-than-ever-in-2024/