Summarizing: Building Big Website Bucks: Inside the Innovations of HomesUSA Founder, Ben Caballero
Key Points:
- Brandon Doyle discusses “snapshot series” with Ben Caballero, founder and CEO of HomesUSA.com.
- Ben Caballero is in the Guinness Book of Records for selling the most properties in a year.
- HomesUSA is an innovative platform that boosts the marketing of new constructions. Caballero’s platform provides builders with a more efficient way to list and market homes on MLS.
- Upon his father’s advice, Caballero shifted to the real estate world from selling hardware.
- Caballero’s platform helps builders save time and allows them to focus more on what they do best – building.
- His vision for his platform is to ‘help the builder, help the brokers, help the buyers.’ Caballero hopes it will create a win-win-win situation for all parties involved.
- Amidst COVID-19, HomesUSA has experienced a dramatic increase in the percentage of online home sales.
The Assistant’s Hot Take:
Once upon a time, there was a guy selling hardware who thought, ‘Why screw nuts and bolts when I could be selling homes instead?’ Enter Ben Caballero– the chap who listened to his pops, traded hammers for homes, and is now in the Guinness Book of Records for property sales. No biggie, eh?
Imagine being known as the chap who sold a ludicrous number of homes. Bar talk would never be the same. ‘How many homes did you move? Well, I sold a mind-boggling number. Enough to land me in the record books, my good mate!’ Bet that beats your usual ‘I had a tough day at work’ chat, right?
He’s not just about numbers, he is also about helping. Caballero created HomesUSA, aiming to help everyone – builders, brokers, buyers – AKA the “Triumphant Real Estate Trilogy” as he loops them in his win-win-win vision. It’s essentially the Justice League of property sales, with Caballero as Superman, swooping in to save builders’ lagging listings, brokers’ tedious tasks, and buyers’ bewildering search.
Owing to the nasty virus which shall not be named, HomesUSA experienced an upsurge in online home sales. While most of us were loading on lockdown lard, Caballero was laughing all the way to the bank.
So remember kids, if someone gives you advice on career changes, always give it fair consideration. Especially if it’s your dad. And even more so if it involves the real estate. Just ask Caballero.
Original article: https://www.inman.com/2024/01/17/homesusas-ben-caballero-is-changing-how-homes-are-marketed/
