Century 21 Welcomes Woman-Led Brokerage in South Florida: Soflo Home Realty
Quick Breakdown:
- Century 21, the big-shot multinational real estate franchise, has gobbled up Soflo Home Realty, an indie woman-led real estate firm in the picturesque Delray Beach, South Florida.
- Only six years old and championed by Broker-owner Roberta “Boss Lady” Lucas, Soflo Home Realty has been making quite the waves in the Broward, Miami, and Palm Beach communities.
- Far from being a one-woman show, Roberta brought together a formidable team of 15 agents who take no prisoners when it comes to serving buyers and sellers.
- The strategic expansion of Century 21 aligns with its goal to enhance its standing in the ever-competitive Florida real estate market.
Witty Wrap-Up:
Wait up! Did we all just flash-forward to an episode of Monopoly where Century 21 is playing the role of the enthusiastic kid scooping up all the real estate spots? In reality, it’s just them widening their canvas in sunny South Florida, as they cozy up to Soflo Home Realty. It seems Century 21 is bringing out the big guns, or should we say, the “big sun hats”?
For those of us who missed the memo, Soflo Home Realty isn’t just another brokerage—it’s a powerhouse led by a woman, Roberta Lucas. And let’s not forget her 15 bravehearts, ready to climb every real estate mountain or dive into the deepest property waters. South Florida, get ready for a more dynamic, woman-powered real estate experience!
It’s an exciting merger that spells good news for all parties involved—Century 21 gets to bask in the Floridian sun, Soflo Home Realty gets to wear the Century 21 badge, and the residents of Broward, Miami, and Palm Beach counties get more options whether they’re shopping for their dream homes or passing their beloved abodes to new owners.
The moral of the story seems to be—if you don’t wear your sunglasses in the South Florida real estate market, the bright, shining success of women-business leaders like Roberta and her team might blind you! Keep those shades handy, folks.
Original article: https://www.inman.com/2024/02/29/century-21-expands-presence-in-south-florida-with-woman-owned-firm/
