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January 30, 2024

Could 2024 Be All About Listings? The Secret Sauce For Success Is Automation

Could 2024 Be All About Listings? The Secret Sauce For Success Is Automation

Key Points of the Article

  • The future of real estate is expected to shift heavily towards listings in 2024. The competition will be fierce but only the smartest players will notch up the game.
  • Agents will need to automate redundant and heavy tasks in order to continually find and capture new listings and stay ahead of the pack.
  • By embracing automation, agents can focus on what they’re really good at, i.e., selling properties and not juggling spreadsheets or managing databases.
  • The winners in this new age of real estate will be those who can adeptly leverage technology to streamline their operations and create a competitive edge.

A Witty Hot Take on the Matter

Close your eyes, and imagine a future where your real estate agent spends more time selling homes than managing spreadsheets. Yes, that’s right, lore has it that come 2024, agents who master the art of automation are essentially writing their own ticket to the top of the Real Estate Olympus. And needless to say, there’s a special place in realtor heaven for the ones who can make a chat-bot sound like Morgan Freeman.

Sure, stepping into the technological limelight might trigger some existential dread for our dear agents who camp within the boundaries of conventional business methods. But believe you me, firing redundant tasks into the oblivion of automation won’t just free up more time, it’ll also unchain their innate potential to sell anything from a dumpster fire fixer-upper to grandma’s luxury mansion.

Sounds like magic, right? Well, if Hogwarts had a ‘Real-Estateazam Online Course’, automation would be the spell that Dumbledore would teach first. This trend might just be the phoenix feather wand our aspiring agents need to fend off Slytherin’s snakes (read competitors). Because, let’s face it, our housing heroes aren’t exactly fans of the mundane. Who needs the exhilarating thrill of a signing closing handshake when you can… manage databases, right? So, here’s to the wise wizards who automate and conquer!

And as with any prophecy, the future isn’t carved in stone. If 2024 turns out to be more about improving reception coffee than automating listings, well, we bet our virtual coffee beans that technology will still contribute its two cents to that brew. So brace yourselves, techphobic or not, the future of real estate doesn’t only belong to the agents who list the most, but those who automate the mostest!

Original article: https://www.inman.com/2024/01/29/never-miss-a-listing-how-brokerages-are-using-automation-to-supercharge-agents-and-win-every-time/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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