CRM Checkups: The Secret to Greater Conversions and Leads?
Key Points:
- Significance of CRM: CRM (Customer Relationship Management) system plays an integral role in increasing leads and conversions in a real estate business. It is a tool that should not be underestimated or taken for granted.
- Troy Palmquist’s Observations: Experienced real estate agent and strategist, Troy Palmquist, suggests that a regular CRM check-up is crucial for any real estate business to prosper. He believes that any lack of leads or conversions may be due to an ineffective CRM system.
- CRM Checkups: Regular audits of the CRM system help in identifying areas of improvements, whether it’s about cleaning up outdated information, scrutiny of system effectiveness, or exploring new avenues for growth.
- CRM Tools: There are various tools available to enhance CRM performance. Troy emphasizes using the ones that are most relevant to the nature of your particular real estate business.
- Long-term Efficacy: Consistent use and assessment of the CRM system help in maintaining long-term relationships with clients, thereby increasing the chances of lead conversions.
Hot Take Summary:
Okay, let’s chat shop! Honestly, who needs a crystal ball when you’ve got a CRM? It’s the one-stop solution to all real estate woes, or so says Troy Palmquist. Now this Troy, if you didn’t know is a hotshot in the real estate globe, so his opinion on CRM check-ups is kinda like The Rock’s opinion on workouts – you don’t question it, you just do it (and hope for similar chiseled results).
As per Troy, if you’re sitting there, sobbing into your cup of lukewarm coffee due to a lack of leads or conversions or both, then the problem might just be your underutilized CRM. Giving it a regular ‘health check’, as Troy calls it, is an excellent way to keep on top of things. It can do everything from dust off old files to point you to the direct path that leads straight to Lead Land. Yes, you heard that right, leads, as in potential clients who can take over those empty listings.
Having said that, don’t go off on your well-intentioned but perhaps misguided quest to check on your CRM every day. As Troy pointed out, moderation and consistency are the names of the game. Too much of a good thing isn’t necessarily a great thing. What is great though, is using relevant CRM tools to bolster your business.
To sum it up, this article should trigger a couple of “Aha!” moments for you. Regularly check on your CRM system, update it, nurture it (maybe even talk to it if that’s your jam), and rest assured, leads and conversions will appear like magic, or so says Troy Palmquist.
Original article: https://www.inman.com/2024/02/13/is-your-business-on-life-support-check-the-health-of-your-database/
