• Molly McKinley suggests finding unique ways to keep your brand top-of-mind for clients without breaking the COVID-19 safety guidelines.
• She recommends ‘gifting experiences’, something that looks less marketing and more personal such as a cooking class via Zoom.
• McKinley also suggests looking to local businesses and craftspeople who make unique items that can serve both as gifts and promotion of local entrepreneurship.
• Personal notes, she states, show authenticity and care, and tick off both the marketing and human boxes.
• McKinley says keep experiences social, highlighting that this doesn’t have to be in person, it can be virtual too.
• Lastly, she reminds – while giving back is important, don’t skip acknowledging the inner circle – your employees. They need recognition and a morale boost too.
Don’t Be a Scrooge! Subtle Branding, Gratitude, and Connection in a COVID Christmas Season
Key Takeaways: Marketing Guru Molly McKinley Spells Out Brilliantly How to Win Your Clients’ Hearts, and Keep Your Brand Afloat This Holiday Season
Molly’s Tips: ‘Gift Experiences’, Support Local, Personalize, Socialize, Remember Your Employees!
As we square dance our way into the holiday season, Molly McKinley has swooped in — shining like a disco ball — offering some sage advice on how to spice things up in the marketing and client-experience world. It seems the mantra is ‘Be more Santa, less Scrooge’, as this PR whiz details innovative ways to keep your brand alive and sparkling at the top of the Christmas tree — even if that tree is virtual this year. McKinley suggests you can still be the bell of the ball by gifting experiences, supporting local, penning personal notes and remembering your employees in this era of online special eggnog sessions. So, let’s all raise our glasses (or rather, mouse cursors) to an interesting and connected holiday season that promises to be as warm and fuzzy as that screen-lit Zoom call on a cold winter’s night. Now let’s jingle all the way to a healthy balance sheet in 2021, shall we?
Original article: https://www.inman.com/2023/12/21/23-marketing-ideas-that-make-the-most-of-the-holiday-season/
