– Jimmy Burgess suggests that realtors should use video to market their properties.
– He recommends creating neighborhood tours and community highlight reels to attract potential buyers.
– Home feature videos and renovation transformations are highlighted as effective marketing tools.
– Burgess notes live video Q&A sessions and client testimonial videos as being beneficial.
– Real-life story videos, showcasing the process and story behind a sale or purchase, are also suggested to engage potential clients.
– For the tech-savvy, Burgess highlights virtual reality tours, drone footage, and 3D home tours as innovative ways to attract buyers.
Enter the Reel Estate: Realtors Score with Innovative Video Marketing
Burgess’ Guide to Boosting Sales through Visual Treats
Community Cinematography: The power of neighborhood and community highlight reels
Jimmy recommends taking potential clients for a virtual spin around the neighborhood, covering hot spots, parks, schools, and local businesses. They’ll be lining up for popcorn and property info!
House Hunters IRL: Home feature videos and renovation redos
As Captain Obvious would say, people want to see the house itself! Burgess suggests diving in with detailed home tours, and spice up the mix with some before and after renovation transformations.
Real-time Realtor: Live video Q&A sessions and client testimonials
In a world that loves reality TV, Burgess suggests bringing a touch of it to the real estate business. Hold live videos to answer questions, introduce client testimonials, and showcase success stories—think Love Island with less drama and more mortgages!
Tale as Old as Sale Time: Real-life story videos
Sharing the human story behind a property can create an emotional connection. Show off the hard work, the heartbreaks, and the joyous victories behind every sale or purchase.
Tech-Savvy Selling: Virtual tours, drone footage, and 3D home views
Robots haven’t taken over yet, but they can help you sell a house. Burgess advises pioneering realtors to embrace new technologies like virtual reality tours, drone footage, and 3D home tours.
My Hot Take
Ah! The sweet smell of real estate innovation! As Jimmy Burgess is shooting out marketers’ block with a veritable buffet of video content strategies, realtors apparently have no excuse to steer clear of their own “Spielberg Saga”. From drone tours that would give eagles a run for their money to VR journeys that leave you unsure if Inception is just a movie, things just got a lot more interesting in realtorville. As for the audience, bring out the popcorn as you sit back and enjoy the show. After all, who needs Netflix when you can binge-watch your way to your dream home!
Original article: https://www.inman.com/2024/02/23/15-fresh-workable-video-content-ideas-for-2024/
