Key Points to Savor:
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Fathom Realty increases its brokerage fees for 2023, but they’re growing more robust than your aunt’s prize-winning pumpkin at the county fair.
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The agent count as of September 30th is up 13 percent from a year ago – now a whooping 11,333.
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Pump up the numbers: With 11,333 on board, the company’s army of agents would beat Napoleon’s forces at Waterloo any day.
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Despite higher fees, agents are ironically flocking to the company like seagulls to a chip, suggesting the value they see in the real estate brokerage is worth more than the extra few dollars they’ll throw into their corp’s coffers.
Our Comical Commentary (Final Take):
Fathom Realty has managed to achieve the business equivalent of pulling a rabbit out of a hat. In a world where raising prices is often as welcome as a porcupine in a balloon factory, Fathom has increased its brokerage fees for 2023 and come out on top – showing us that this move is more magician than masochist.
Who would’ve thought that piling on the fees could result in a flourishing flock of agents growing 13% from last year? With an army of 11,333 agents, they’re mimicking the rapid procreation of rabbits, not necessarily the magic trick.
Now, does this prove that agents are as attracted to fee increases as moths are to flames, or does it quip that Fathom’s value proposition is as enticing as a sizzling steak at a vegan conference? Whatever the answer, this company’s success story has a punchline funnier than any joke ever heard at the water cooler.
So, here’s the hot take: Going against conventional wisdom, Fathom Realty is like that person confidently walking down a beach with socks on – unusual, unorthodox, yet unabashedly successful. In the roller coaster ride of the real estate business, this flat-fee brokerage has strapped on its seatbelt and is enjoying the upward climb. Keep your arms and legs inside the carriage at all times, folks, because this could be a wild ride!
Original article: https://www.inman.com/2023/12/05/fathom-out-to-raise-more-than-7m-by-hiking-agent-fees-selling-shares/
