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December 15, 2023

Geeks Take Over Real Estate: How Tech-Focused Brokerage Firms Are Changing the Game

Introduction: This real estate article focuses on an innovative brokerage company, which is making waves in the real estate market primarily because of its tech-heavy workforce, with geeks outnumbering property advisers 2:1.

The New Trend: Tech-focused real estate companies are becoming quite a vogue, dwarfing traditional market players like Keller Williams and Compass.

Workforce Breakdown: This company puts its faith in coders and designers, with their professionals outclassing property advisors, implementing innovative technologic solutions to simplify the process of buying and selling property.

The Result: Efficient technology usage has dramatically decreased transaction times, increased transparency, and enabled smoother communication between all parties.

The Impact: Traditional real estate companies such as Keller Williams and Compass have seen this shift, questioning the relevance of traditional human-centric approaches.

No code? No problem!

Geeks Top Guns of New Age Realty

The Real Estate Population Pyramid Flipped

So, based on this article, the bro culture has turned into a code culture in this brokerage firm. The business plan appears straight out of a tech entrepreneur’s wet dream. ‘Help people find dream homes’ seems passé. The new mantra is, ‘Let’s process zeros and ones to help people find homes.’

It’s evident: the new cyber-kid on the block makes traditional companies like Keller Williams and Compass look like dinosaurs. But before they find meteors raining on them, they might want to hire a couple of nerds themselves. The Silicon Valleyization of the real estate industry is happening, whether they like it or not!

Here’s my hot take after all this: If real estate was a bible, they just turned it into an app. The real estate industry might have woken up from its deep slumber and found itself in a tech rave party. Hold onto your VR goggles, folks, because the quirky combination of pixelated spreadsheets and house-for-sale signs isn’t slowing down anytime soon!

Original article: https://www.inman.com/2023/12/14/is-aalto-the-alt-brokerage-consumers-want-tech-review/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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