* Companies are now switching to Customer Relationship Management (CRM) software, replacing traditional ways of storing client information.
* CRM software allows real estate agents to easily access, organize, and retrieve customer data, making it much easier to build and maintain customer relationships.
* In addition to storing details such as contact information and preferences, CRM software can also be used for tracking interactions and engagements with customers.
* Several popular CRM software for real estate include Zillow Premier Agent, RealtyJuggler and Zoho CRM.
* Real estate businesses are seeing increased efficiency and productivity by integrating CRM software into their work process.
A Rolodex? More like a Rolodon’t!
Welcome to the Era of CRM
It’s time to say adios to that dusty, clunky Rolodex sitting at the corner of your desk! CRM is the new black, or better yet, the new “Roloflex” making its way into the real estate scene.
Climbing the Ladder of Customer Convenience
Imagine not having to sift through stacks of physical cards anytime you need to contact a client. Sounds like a dream, right? With CRM software, real estate agents can easily store, access and organize client data, making it a one-stop-shop for all things client-related.
Crave More with CRM
Not just limiting to storing contact details, CRM software is your business’s secret weapon to track client interactions. It provides insights into how customers are being engaged and could be what sets you apart from your competitors.
Famous Faces in the CRM Arena
If you’re new to CRM, fear not. There are plenty of popular CRM software tailored for real estate businesses such as Zillow Premier Agent, RealtyJuggler, and Zoho CRM.
CRM: a Boon to Real Estate
Adding CRM into the mix doesn’t just mean adding another software to your tech stack, it means giving your efficiency and productivity a giant high-five. From better managing client relationships to smoother operations, it’s safe to say the CRM wave is taking over the real estate industry by storm.
That’s right, folks. The era of fumbling around with business cards is over. Enter the realm of CRM, where one can simply pull up any client’s information at the click of a button. It is like having a private detective living in your computer who provides precise data about your customers, without the trench coat and magnifying glass. And boy, doesn’t that sound niftier than a Rolodex! Time to get on the CRM train before it leaves the station. Or, if you really can’t let go of your Rolodex, consider coupling it with a CRM for a truly mind-blowing, old-meets-new approach to client management. The Rolodex may be a symbol of a bygone era, but who says you can’t teach an old dog new tricks?
Original article: https://www.inman.com/2023/11/22/heres-how-to-find-the-perfect-fit-when-shopping-for-a-crm/
