Bullets For The Deal:

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Gravy is Served:

A hot plate of startup news. Gravy, an app serving up fresh helpings of homeowner wisdom to renters, has been slurped up by education maestro, Clever Real Estate. Gravy aimed to spice up the renter’s path to homeownership, giving them the secret sauce to make the journey tastier. It’s now part of the Clever buffet.

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Appetizer, Main Course, and Dessert:

Gravy’s primary purpose was to offer renters a full-course meal of mortgage prequalification, personalized coaching, and real estate agent referrals. Like a friendly waiter at a fancy restaurant, minus the obligatory tip.

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Clever on the Move:

Clever Real Estate, like a varsity chess club captain, is playing a strategic game. By absorbing Gravy, they’re aiming to broaden not just their waistline but their capacity to educate consumers about agent options and the entire transaction journey, adding some extra appetizers to their menu.

Closer Look: The Hot Take

In these uncertain times, with rental rates seeing more fluctuations than a poorly operated rollercoaster, outfitting renters with the right tools to leap into homeownership is like providing surfers with shark repellent on a Great White-infested beach. Gravy brought renters one step closer to achieving their dreams of swapping their rent checks for mortgage payments and enjoying the sweet, sweet freedom that comes with placing the welcome mat outside the door of a home they own.

Now, Clever Real Estate won’t just be the restaurant serving up the main course of guidance on agent choices and the stall of transactions — it’s also hosting the cooking class. Via Gravy’s delectable offering, Clever plans to stir in a dollop of prequalification, sprinkle in a dash of personalized coaching, and garnish with a handful of agent referrals for the perfect homeowner’s bisque.

Remember, folks, we’re not just talking about progress; we’re talking about progress served with a side of Yorkshire pudding. The addition of Gravy to Clever Real Estate’s hearty platter marks another win on the scoreboard for improving accessibility in the real estate market. This acquisition isn’t just a business stratagem; it’s also a clarion call for renters — a triumphant bell ringing out, crying: ‘C’mon guys, dig in! The homeowner’s banquet’s opened its gates!’ Renters, get ready to feast at the buffet of possibility. Bon appétit!

Original article: https://www.inman.com/2024/01/08/clever-acquires-renter-assistance-rewards-app-gravy/