Homebuilders Fumble with Buttery Fingerprints on the Pages of History: Abrazo Homes Edition

Summary of Key Points:

• Abrazo Homes, a homebuilder hailing from Albuquerque, created a social media ruckus with their naming shenanigans
• The homebuilder were, I’m sure, using their innovative brains to name floor plans after Harriet Tubman and Anne Frank. A unique idea, just maybe the execution was… off.
• Social media said, ‘Hold up, folks! That’s a big no-no, using these revered historical figures and their struggles to sell properties.’
• Amid the uproar, Abrazo Homes hastily erased the historical blurbs about the lives of these women from their floor plan descriptions. (Because heavy erasers fix everything, right?)

Summary Take:

Look at Abrazo Homes hustle and hustle hard with the creativity! Naming floor plans isn’t child’s play, and Abrazo Homes got experimental. Going the extra mile and using history as a thematic backdrop added a cherry on top. But then, someone shouted “Fumble!” on social media when they found Harriet Tubman, a brave heart who led hundreds of slaves to freedom, and Anne Frank, an emblem of resilience in the face of Hitler’s atrocities, being used in such a commercial dilemma.

You see, marketing includes a bit of sensitivity reading, Abrazo. Substituting historical facts to justify this misstep, they wiped the slate clean. Their erasers, (bless their diligence), raced against time and scrubbed off our heroines’ profiles from property descriptions.

Hot Take Tracker:

In retrospect, it’s like watching a slapstick comedy with tragic undertones. And Abrazo stood center stage, juggling history and marketing, and flopping with all the grace of a seal on a trampoline. Although the intention might have been for an artistic flair in naming floor plan configurations, they upset the apple cart, incidentally reminding us why it’s necessary to tread carefully when mixing history and business. A lesson worth its weight in bricks: ‘Homes’ are just buildings without people and stories, but some stories and people deserve more than just a sales pitch.

Remember, play the marketing game wisely or else the social media hounds will sniff out any footprints stepping out of line. May this blunder serve as an eye-opener for anyone readying to name buildings or products after revered figures. Creating an innovative homage is commendable, but it surely doesn’t involve using the grinder of commerce to reduce monumental figures into mere marketing gimmicks.

Original article: https://www.inman.com/2024/01/17/shamed-developer-withdraws-floor-plans-honoring-tubman-frank/