Hospitality: The Secret Ingredient to Real Estate Success
Breaking Down the Unconventional Wisdom
–
Real Estate is not just about selling property:
Gone are the days when real estate was purely about getting property off your hands with a hefty commission waiting on the other end. According to a North Carolina broker, it requires delivering a stellar hospitality experience.
–
Hospitality in the context of real estate:
To this broker, hospitality suggests making clients feel understood on a personal level: remembering their preferences, acknowledging their fears and empathizing with their predicaments. It’s about creating an emotional connection that fosters loyalty and spreads positivity through word-of-mouth.
–
The Ripple Effect of the hospitality-based approach:
By focusing on cultivating relationships instead of laying on hard sales tactics, this agent says he’s strengthened his reputation and increased his chance of referrals.
–
It’s a Matter of Adaptation:
As the housing market becomes increasingly competitive, this agent insists that agents must adapt and incorporate compatible aspects from other industries to provide a value-added service to clients.
The Witty Takeaway
Who knew hospitality starred as the power amenity in the real estate industry? No longer shall we imagine real estate agents as shark-like salespeople patrolling an ocean brimming with property assets, hungering for the fattest, juiciest commission. Instead, this North Carolina broker wants us to see them as butlers: warm, caring, and ever-vigilant, ever-ready to fluff up the pillows of expectation and serve the tea of personal attention.
So, here’s my hot take. The future of real estate, apparently, may as well come with butler training! By offering a hospitality experience, you’re not just selling a property, but delivering an experience that makes clients feel special, valued, and more inclined to recommend your services.
While incorporating hospitality techniques might not bring a rollicking laugh, it sure brings a curious grin to my face. Who would have thought that the secret to selling homes might just be a warm handshake, an empathetic ear, and maybe a solid recommendation for a good local takeout place?
This could be a game-changer. If property tours start coming with a complimentary massage and a bottle of champagne, count me in as a property hobbyist. And remember, when the market gets tough, it’s not about the size of your portfolio, it’s about the quality of your tea and empathy!
Original article: https://www.inman.com/2024/02/08/broker-spotlight-jeff-valentino-valentino-group/
