**Key Points**
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Local Logic, a real estate data firm, has partnered with a major MLS software provider.
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Granular community data, like amenities, noise levels, walkability, schools, and more, can now be leveraged by real estate agents for marketing purposes.
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The partnership allows real estate agents to do a deep-dive into a neighborhood’s specifics before listing a property. This gives them a leg up over their competition.
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Real estate agents can give potential buyers a more nuanced view of the neighborhood, improving customer satisfaction and making the buying process smoother.
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This partnership strengthens the MLS software provider’s value proposition, reaffirming their commitment to provide cutting-edge tools to their clients.
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The real estate industry is embracing technology more than ever, and this partnership is a clear cut example of this trend.
Hot Take
Grab your spectacles and dive into the world of granular community data because it’s about to get real geeky in here. Local Logic and a mystery MLS software provider are playing data matchmaker and wedding the world of hard-hitting community stats with the ever-complicated realm of real estate.
What’s the result? Savvy estate agents strutting their stuff down the streets, armed with everything from the average decibel level to the number of yoga studios in any given area. These property Picassos will now wield their data brushes to paint a detailed picture of neighborhoods like never before, giving potential buyers an in-depth tour even Google Maps would envy.
So, if you’re a real estate agent, deadline-dodging has just been upgraded from flipbooks to a 4D movie experience. Not only does this make you a veritable Sherlock Holmes of neighborhoods (imagine the bragging rights at parties!), it takes the guesswork out of marketing properties, making it that much easier to sell a hipster their dream loft, or a senior their perfect quiet haven.
This is more than a real estate agent’s dream come true; the wannabe Mr. or Mrs. Monopoly in all of us secretly revels in the tantalizing power of knowledge. So roll up your sleeves and say hello to the future of property marketing – all intertwined with the dazzle of technology and the magic of data science. You have to admit, this marriage is a match made in geek heaven.
And what does it mean for our anonymous MLS software provider? Well, they’ve just scored major brownie points in their value proposition, reminding everyone that in the magic show of real estate technology, they’re still one of the lead conjurers. Abra-data-dabra, indeed!
Original article: https://www.inman.com/2023/11/16/software-provider-for-mlss-latest-to-partner-with-local-logic/
