Internet Challenge Issued to Modern Real Estate: Please Invent Instead of React
Key Points:
– Who: The challenge is delivered by the CEO of SERHANT., who is also the founder of the company.
– What: This challenge is really an appeal to the real estate industry to shift gears and start focusing on innovation instead of always being in a reactive mode.
– Why: SERHANT’s CEO believes that the industry is too caught up in old ways of doing things and is not adapting to the needs and wants of modern clients.
– Where: This proclamation was made at Inman Connect New York, a leading real estate technology conference.
– How: By embracing tech, listening to the evolving needs of the customer, and ditching the “we’ve always done it this way” mentality, the CEO believes the real estate industry can switch from being reactionary to visionary.
“Hot Take” Closing
OK, so let me get this straight. The real estate industry, which has been around since people lived in caves and decided they wanted an upgrade to huts (location, location, location), is being encouraged to embrace novelty. Looks like we’ve got ourselves a regular real estate Steve Jobs on our hands, folks! But, if I recall correctly, wasn’t it Jobs who said, “innovation is the ability to see change as an opportunity, not a threat”? Well, the change is here, and digital tech is no longer the nice-to-have, it’s the you-better-have-or-kiss-your-commissions-goodbye.
So, roll up those sleeves, strat planning your TikTok campaigns, and for Pete’s sake, stop using fax machines (unless it’s for comedic effect, then by all means, proceed!). Don’t be the last dinosaur on the block. Remember, it’s not about survival of the fittest, but survival of the most adaptable. So, property-peddling friends, time to adapt or face the ‘closed for business’ sign. Time to invent the future of real estate rather than just react to it. Who knows? You might just find that it’s not as scary as swapping your cave for a hut.
Original article: https://www.inman.com/2024/02/16/watch-ryan-serhant-on-real-estates-innovation-problem/
