It’s Jingle All the House Sale: 7 Tips for Selling Your Home During the Holidays
The Nitty Gritty Breakdown:
- Tinsel and Transactions: The real estate landscape during the holidays isn’t Santas Fort Knox; it’s likely a budget Grinch. Sellers must be realistic about pricing. Overpriced Christmas bauble houses don’t add to Santa’s list.
- Keep it Festively Light: No, not the twinkling fairy lights, though they’ll help! We mean keeping the staging to minimum festivity. Yes, that includes storing away the army of nutcracker soldiers you’ve proudly amassed over the years.
- Merry Marketing: The selling game needs a strategic partner like Rudolph to guide your list on the internet. Professional photography, drone videos of white-tipped gardens, your home should scream “click me” (and not in the way the Grinch screams).
- Cookie Ploy: How many times have you been trapped in a supermarket aisle by the smell of freshly baked goods? If it’s good for the mall, it should be good for the open house. As simple as the smell of cookies can make the buyers associate the home with warmth and coziness.
- Upload Availability: There’s nothing scarier than a closed digital door during the holidays. Ensure your availability for showings by having flexible timings. That way, you’re not the Grinch stealing their chance of finding their dream home.
- Mistletoe Maintenance: Snowy yards and ice-laden driveways shouldn’t cause potential buyers to do the Macarena mid-visit. Regular maintenance and clearing is essential to ensure visitors safety. Think of yourselves as the elves in Santa’s workshop.
- Christmas Closer: Lastly, sensitize your buyers to plan ahead for potential delays in closing due to the holiday shutdowns and vacations. It’s the season to be jolly, not antsy with delays.
The Tinsel and Mortgage Hot Take
Let’s face it, selling your home during the holidays might feel like trying to gift wrap a roast turkey, but don’t lose your Christmassy cheer! There are savvy buyers out there who are as serious as Mrs. Claus about finding their dream home. Yes, fewer buyers may sunbathe in the December real estate market, but they are usually seriously motivated. So, strike a balance between maintaining the festive vibe and not turning your home into Santa’s theme park. Feel free to enjoy your figgy pudding while still making those mortgage moves. Because while it’s the most wonderful time of the year, everyone loves a happily packaged home saga ending under the Christmas tree.
Original article: https://www.redfin.com/blog/selling-your-home-during-the-holidays/
