– Keller Williams, the big kahuna in the real estate industry, dropped some serious updates to Command. Queue the emojis! 😮🎉
– Among these super-body updates is a shiny new AI-backed ad campaign builder, fully animated with ChatGPT integration. Now that’s tech-speak for “New Toy!” 🤖💻
– This Sesame Street-like A-B-C ad builder takes the weight off agents’ shoulders by providing pre-set templates for marketing campaigns. Um, insert easy-button here!
– They’ve also equipped it with the ability to predict performance, tracking response rates, open rates, click-through rates, and even the rare sighting of the elusive “homebuyer ready to buy.” I mean, do these guys also predict lottery numbers? 🎯⚡
– Oh, did I mention? They’re also offering a comprehensive cloud-based suite of real estate tools. It seems like Keller’s gone all-in in his “cloudy” affair. ☁️🔧

Keller Williams Revamps Command, Adds ChatGPT integrated AI Ad Campaign Builder

New Body Updates Comprise a Set of Automated Ad Campaign Tools

Command to Predict Performance through Rate Tracking

“Keller Williams is at it again, upping the real estate game like it’s studying for finals. The latest upgrade to its renowned enterprise software solution, Command, shouts tech-savvy as loud as a rooster at dawn. The star of the show? An artificial intelligence-enabled ad campaign builder, skating smoothly on the ice of ChatGPT integration. Now, that beats fresh coffee for a pick-me-up!

While the rest of us tearily hit ‘snooze’ for the fifth time, Keller Williams is all up and at ’em, giving real estate agents the gift of pre-set templates for their ad campaigns. ‘Wake up, brew coffee, set new ad template’ sounds rather relaxing, wouldn’t you say?

Not satisfied with simply making life easier for agents, Keller digs deeper into the tech treasure chest, pulling out the ability to predict performance. That’s right, human prophecy is in, err, out. The new system can track response rates to ads, click-through rates, open rates, and even how many unicorns (ahem, ‘ready-to-buy homebuyers’) are spotted in the wilderness of real estate marketing.

Topping the whole thing off, as neatly as a cherry on a sundae, they are also offering a heads-in-the-clouds suite of real estate tools. Agents, it might be time to trade in your sandals for some cloud-surfing gear.

And what’s the hot take? Well, while regular folk might see these updates as another set of complicated tech tools to get their heads around, savvy agents will see a wave to be surfed, a tide to be turned, a… you get the idea. It’s out with the old, in with the AI, and it’s about time too – last year called and wants its marketing strategies back. Instead of groaning at ‘another update’, perhaps realtors should put AI on speed dial. After all, who better to know the future of your marketing efforts than artificial intelligence? It’s not a crystal ball, but it’s the next best thing. And with Command’s new predictive powers, realtors may just find they’ve got a leg up on the competition… and all before breakfast. Now, isn’t that a command performance!”

Original article: https://www.inman.com/2023/12/06/kw-commands-ai-update-will-now-generate-ad-campaigns-for-users/