Bullet Point Summary
- The marketing executive who spent eight years sharpening her claws at the fashion bible, Vogue, has now turned her savvy senses to the luxury real estate market.
- Not just dabbling, she has played an instrumental role in the foundation of Compass, the trailblazing luxury division that’s so high-end, even the spare keys are encrusted in diamonds (not literally, of course).
- This transition isn’t as dramatic as it seems. Think about it, super glossy fashion shoots…super glossy house shoots…it’s all about selling a fantasy anyway, isn’t it?
- Now, this fashionista turned real-estate mogul is undeniably responsible for redesigning the blueprint of the luxury housing market. You can love her or you can hate her, but you can’t ignore her impact on the industry.
Hot Take
Okay, let’s break it down. Who said the worlds of fashion and real estate could never intertwine? They clearly haven’t met our superstar marketing exec, who has gracefully pirouetted from being the queen of couture spreads to the sultan of sales agreements. Vogue or Luxury real estate? Society pages or Sold properties? Clearly, she’s not one to choose.
Serving us real estate realness, she’s the showstopper of open houses and gala dinners alike. Where most people see designer dresses and penthouses as chalk and cheese, she’s cooked up a Caviar crepe out of them, layering up luxury like flapjacks at a breakfast buffet.
And let’s toast to Compass, the luxury division she had a decisive hand in founding. A platform where listings are as meticulously curated as Vogue’s September issue. Yes, they’re waving so high from luxury, you might need to get your binoculars out.
To sum it all up, this is a case of a fashion doyenne treating real estate as her runway. High-end homes are the new haute couture, and it seems, she’s strutted her way right into an empire.
Original article: https://www.inman.com/2023/12/01/one-sothebys-taps-compass-alum-lena-johnson-as-cmo/
