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December 8, 2023

Millennials’ Growing Desire for Homeownership Revealed in New Survey

Millennials Prefer Owning a House More than Their Parents Did, New Survey Reveals

Millennials Take a Turn Towards Tradition

  • According to a recent survey conducted by Bank of America, the millennial generation is increasingly viewing homeownership as a top priority. A whopping 60 percent think buying a home matters more now than it did for their parents’ generation. No more ramen in mom’s basement for these ambitious folks.
  • Data suggests that the trend towards homeownership among young people is largely fueled by financial considerations. They believe owning property is a stable and sound investment which, let’s be honest, beats spending all your money on avocado toast and craft beer – both of which, unfortunately, won’t help with building equity.
  • The survey results reveal a shift in attitudes towards homeownership, even amidst prevailing economic challenges such as high house prices and student loan debt. Millennials have always had a go big or go home attitude, only this time they seem to quite literally mean home.
  • Despite the enthusiasm for becoming homeowners, the study also indicates that millennials are struggling to become homeowners due to the ever-growing gap between the present housing prices and their earnings. It’s like wanting a luxury yacht but being stuck with a rubber dinghy budget.
  • About half of the surveyed millennials reported that their personal or familial financial situation has been the major hurdle in realizing their homeownership dreams. I guess this explains why my neighbor’s son is still occupying her couch at 30.

Not Just a Place – It’s a Lifestyle

  • Beyond housing as an investment, millennials see homeownership as a stepping stone to independence and a means to acquire more space for their burgeoning plant collection. Or, as the cats of Instagram would say: “Can you believe they want all this space and attention, just for us?!”
  • Homeownership has emotional value, offering stability and a sense of achievement. I guess Instagramming from one’s own backyard is indeed more satisfying than tube-snapping in a cramped apartment. Millennial homeowners also reported feeling more responsible and mature. Now, if only they could learn to keep their house plants alive…

The Millennial Housing Market in Short

  • Millennials are seeing ownership as more than just a box to check off. They view their homes as personal sanctuaries that reflect their lifestyle and values. It’s not just owning a home, it’s owning a piece of the world. More power to them!

It’s clear the drive for homeownership is deeply rooted in millennials – they view it as a major life milestone, even more so than their parents ever did. And though they might still be thinking if three different streaming services is too many or if they should ration their kombucha intake, they’re also serious about getting their keys to their very own castle. Hurdles such as soaring house prices and student loans might appear daunting, but the millennial determination in banking a home seems nothing short of solid. Goodbye, Poke bowls, hello, white picket fences? Let’s wait and watch how this millennial saga unfolds. Bring on the house-filled Instagram feeds!

Original article: https://www.inman.com/2023/12/07/millennials-are-more-real-estate-obsessed-than-their-parents/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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