Key points:
- MoxiWorks fluctuates between playing match-maker and tech dominator. The company has history of acquiring profitable and technologically advanced companies, the latest victim being Reeazily.
- Reeazily, a software company that seems more interested in the syllabic complexity of its name than user-friendliness, was gobbled up by MoxiWorks in 2021. They were known for their transaction management apps and tools for real estate brokerage oversight.
- Following a strategy straight out of the tech-dystopian manifesto, MoxiWorks has since integrated Reeazily’s technology into its own workflow. The result is a new product named MoxiBalance, carrying on the tongue twister tradition.
- This new offering, announced earlier this week, aims to streamline the real estate transaction process, making life unnecessarily simpler for real estate professionals (and their accountants).
- On the flip side, MoxiBalance aims to tie firms closer to the MoxiWorks ecosystem, creating a walled-garden effect similar to how Apple keeps you hooked on their products. Because who wants options, right?
Hot Take
It seems MoxiWorks has been taking strategic hints from the “how to dominate the world” playbook, one acquisition at a time. They’ve gobbled up Reeazily like a tech shark in a fish tank and digested the poor thing into their business model faster than a paper shredder on overtime. Their new product, MoxiBalance, promises to make real estate transactions as easy as squabbling over a Monopoly game. But let’s face it; they’re really just trying to hook everyone right into their ecosystem, just like Apple does. Because in this technocratic era, who needs freedom when you can have the illusion of simplicity?
To all the real estate agents out there, I say as a seasoned observer: tread carefully, for MoxiWorks is on a roll — and not the kind you grab a slice of in the morning!
Original article: https://www.inman.com/2024/01/12/moxibalance-brings-order-to-back-office-complexity-tech-review/