The Headlines:
• Suzanne Bouhia steps into the high-octane world of real estate as the new leader of the National Association of Realtors’ communication strategy.
• NAR struggles: lawsuits, scandals galore, and one helluva year for real estate.
• Expect new waves of communication, potential damage control, and PR magic under Bouhia’s reign.
• Bouhia comes into the picture with 25 years of experience in strategic communications and reputation management. Is it the divine intervention NAR had been silently praying for?
• The former VP Bridget Brennan gracefully exits stage right, leaving behind a roller-coaster year for NAR and a hot seat for Bouhia.
The Tea:
• Now, let’s spill the tea about NAR’s troubled year:
– Lawsuits were shooting out left, right, and centre like fireworks on the Fourth of July.
– The scandal rumors had more spark than a Real Housewives reunion.
– The tumultuous year saw the real estate market do the Macarena – lots of movement but in different directions.
• With Bouhia onboard, NAR is hoping for some calm after the storm. Will she be their Wonder Woman, whipping that lasso of truth, or will she just be another drop in the ocean?
The Future:
• It’s a big game of wait-and-see now. Will Bouhia’s charm work its PR magic? Will NAR finally be free from further lawsuits and scandals? Or will the real estate scene continue to be more dramatic than a season finale of a reality show?
• The cards are dealt, the dice are rolled, mirrors are held up to examine past mistakes. Now it’s time to watch if Bouhia can pull the NAR out of its current storm and into a peaceful harbour.
Hot Take
In the often goosebump-inducing three-ring circus that is real estate, the spotlight has now turned to Suzanne Bouhia. She’s climbing into the ring with nothing but a whip of strategic communication and a battered shield of reputation management. Can she tame the wild beasts of lawsuits and scandals? Turn down the floodlights on the NAR’s glaring issues? Who knows… But remember, popcorn moments are always guaranteed in the world of real estate.
So grab your 3D glasses, folks, because Suzanne’s stunt in the real estate arena promises to be better than an action-packed summer blockbuster. Can she trash the odds, slam the lawsuits, and leave everyone saying, “Damn, Suzanne!”? We certainly hope so. After all, every circus needs its ringmaster, and every scandal needs its fixer. Let’s just hope Suzanne is the latter, because we’re definitely not running out of popcorn anytime soon.
Original article: https://www.inman.com/2023/12/05/nar-hires-new-marketing-and-comms-chief-amid-tumultuous-year/
