Key Points
- Marcus Larrea, a high-power Florida real estate team leader opines that the post-pandemic real estate scene is a tough nut to crack.
- The change in the real estate landscape necessitates a new approach to ensuring that you secure the maximum chunk of available business.
- Being proactive, resilient, and updated with the latest technology tools are some of the strategies that Larrea encourages, to stay in the game.
- To effectively cater to the market, adaptability is key – be it in terms of location preferences or the types of property currently in demand.
- Larrea emphasizes on building strong relationships with clients, as loyalty can lead to repeat business and referrals in this difficult time.
- It’s crucial to keep lines of communication open and engage with clients, all while not overlooking traditional methods that have proven successful in the past.
- Having a well-prepared team to back you up could be a game-changer in the face of current challenges faced by the real estate market.
Hot Take
Well folks, this ain’t your grandma’s real estate market! Marcus Larrea has stepped up to the plate and swung a mighty fastball of wisdom at us. According to him, our beloved market, battered and bruised by our microscopic nemesis, Covid-19, now looks like a hastily fixed jigsaw puzzle (and we all know how easy those are).
In this brave ‘new normal’, the good ol’ slogan adapt or die couldn’t be more relevant. It’s a whole new ball game, where the rules change faster than a toddler’s mood. Larrea suggests that we lace up our shoes and sprint alongside these changes. Prepare for a property type preference swap-out or a migration to the boonies — Hey, the pandemic has shown us that anything is possible!
Now, don’t let that overwhelm you. Just remember, building good relationships might just get you an invite to the cool kids club (referral business, anyone?). Yes, maintaining those ‘how you doin’ chats can really make a world of difference. Put some faith in the power of tech — not to replace your grandma’s wisdom, but to enhance it. You’ve got your team by your side (we’re not talking cheerleaders), make sure they are primed and ready.
Keep laughing, keep hustling and most importantly, don’t forget to wash your hands; after all, we are still in a pandemic!
In Summary…
Life’s tough, so is Real Estate! But as Larrea opines, if you’re ready to face the music, lace up those dancing shoes, keep an open mind and a tech-savvy palm, you’ll be doing the tango with success in this pandemic-stricken market. Stay rooted in proven methodologies, but do not shy away from exploring uncharted territories. After all, isn’t that the real estate mantra?
Original article: https://www.inman.com/2023/11/21/playing-the-long-game-with-effective-lead-nurturing/
