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January 25, 2024

Networking Secrets: Unleashing the Power of Connections in Real Estate

Networking is the Name of the Game

Real estate moguls swear by the ‘it’s not what you know, but who you know’ mantra. Hilary Farnum-Fasth, speaking at the Inman Connect New York’s Broker Tract, reiterates this gospel. She insists that agents must summon their inner Sherlock Holmes and dig deep into their networks. Why? To find the perfect vendors and partners who can master the Rubik’s cube of property buying for their clients, obviously.

High Standards for High Stakes

Farnum-Fasth isn’t just asking agents to play matchmakers. She’s demanding they morph into Gordon Ramsay – demanding the crème de la crème from their network of vendors and partners. Superior services are the secret sauce that will make the home buying process as smooth as a perfectly whisked béchamel.

The Customer’s Always Right (and Ready)

In today’s hyper-speed age, customers don’t want to wait around – let’s face it, even two-day shipping feels like a century. Farnum-Fasth recognizes this impatience and nudges realtors to find vendors who are as sprightly as an Olympic sprinter, ready to bolt at the drop of a contract.

It’s A Team Effort

Farnum-Fasth has distilled her years of industry experience into one wisdom nugget – home buying is a team sport. And as any good sports coach will tell you, assembling a team of star players is half the battle won. A network of agile, customer-friendly vendors and partners play crucial roles in forming this all-star lineup.

And now for the pièce de résistance –

Hot Take

What Farnum-Fasth is essentially saying is looking at real estate the way a kid looks at a candy store – except, instead of candies, there are people, partnerships, and networks. In a world where ‘the customer is the king,’ she puts the chessboard’s control firmly in the hands of realtors. Their challenge? Making all the right moves that lead to checkmate – a.k.a., a flawless home buying process.

It’s an interesting take on the industry, and if followed through, may just yield a potpourri of opportunities for agents. More importantly, it promises clients a smoother ride through the ups and downs of home buying, where there’s not just light at the end of the tunnel, but a homely hearth and welcoming door too.

But remember, speedy vendors and great networks aren’t the magic potion to solve the complexities of home buying. It takes a pinball wizard of an agent to navigate the arcade game that is real estate, effectively tilting and bumping until that silver ball lands into a dream home slot. So here’s to hoping more agents channel their inner detective for vendor sleuthing and master the skill to bust this buying puzzle wide open!

Original article: https://www.inman.com/2024/01/23/super-connectivity-the-key-to-uncovering-affordability/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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