Not Just Another Brick in the Wall: New Ways to Generate Leads
Breakdown of the Key Takeaways
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The Power of Persuasive Presence
Cornerstone Realty’s CEO steps down. He stated, “I miss my true passion: showing up in neighborhoods, unannounced, and convincing people they need to move.” It’s old school, but remember, charm never depreciates.
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Vlogging Your Way to Success
A recent trend has emerged where ambitious realtors take to the edgy realms of vlogging. While many of us are still trying to figure out how to silent our iPhones, these pioneers don’t stop at homes—they vlog about neighborhoods, historical landmarks, even favorite local taco trucks.
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Be Resourceful, But Not Too Resourceful
Posters in public places still work. However, just like your mom told you, don’t hang around in questionable places. Fire hydrants, light posts, and the local dog park are yeses. The neighborhood’s dive bar? Probably a no-go.
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The Art & Craft of Direct Mail
Relic of the past or hidden gold mine? Direct mail remains a reliable strategy. But let’s be clear, we’re not talking about printing your face on a calendar. Try something more engaging: puzzles, stand-out postcards, or scratch-and-sniff stickers. They’re all game.
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Befriend the Competitors
Some of you may think this is sacrilege. But think again, who else knows your daily struggles and can empathize with your discourteous clients? Plus, they might let slip some trade secrets. Win-win!
The Funny Tummy Take
Something about traditional real estate strategies feels as fresh as last week’s brussel sprouts. I mean, sometimes the earnest attempt of realtors to “be on the bleeding edge” ends up more… well, just bleeding.
But Darryl Davis, that maverick, rides to the rescue faster than you can blink or click. From showing up on people’s doorsteps with a sunny smile, to spinning tales about local food joints and their mean cheesy-tomato sandwiches, he suggests ways that reminds your potential clients that behind that blue blazer and polished appearance you’re just as human.
But let’s address the elephant in the room. Befriending competitors? Sounds as feasible as willingly deciding to go low carb during the holiday season. Yet, looking past the mutual pent-up, vendor-fueled aggression, it can serve as a balm. Look at it this way: you can laugh over an absurdly lowball offer together, rather than fretting alone.
So, let’s grab this world where game plans change faster than Grandma’s TV channels, and make it work for us, okay? Let’s unlearn the cliche, and learn to be oddly ourselves. Because when it comes to real estate, it’s a jungle out there—and you don’t want to be just another well-groomed monkey in a suit. Now, go close that deal folks, and remember to vlog it!
Original article: https://www.inman.com/2023/12/07/7-smart-strategies-for-getting-more-real-estate-leads-for-less-than-100/
