• An inclusive and welcoming company culture encourages team members to stay for the long haul, rather than bouncing around like a rubber ball on caffeine.

• The Agency’s President Rainy Hake Austin states that real estate companies should focus on building a work culture which nurtures agents and gives them a sense of belonging, instead of using outdated war metaphors that make the work environment feel like a dreary battlefield.

• The importance of harnessing social media to maintain a positive company culture cannot be overlooked. It’s like your company’s about to throw the social event of the year, and you’re inviting everyone to join the fun.

• Constant communication is paramount; without it, your agents might end up feeling like they’re lost in a maze – blindfolded. Team members need to know the company’s vision and mission, because navigating without a map can lead to accidental detours into a swamp of confusion.

• Offering mentorship and training opportunities is a magic potion for retaining top-notch talent. It’s like giving your agents a shiny new toolbox with all the gadgets they’ll need to fix leaky faucets or build the next skyscraper.

• Celebrating success stories can inspire all team members to strive to become the next top dog, or cat, if they’re more into felines.

• Last but not least, maintaining a flexible work environment is as crucial as your morning cup of coffee. With the pandemic, many people have realized they can be just as productive in their pajama pants as they would be in a pin-striped suit.

Downsizing? Sure, But Don’t Downsize Culture!

Optimizing the Power of Culture in a Real Estate Company

All Work and No Culture Makes Jack a Dull Agent

Real estate may be about property, but it’s really about people. And in this case, people need a culture more than a vine needs a trellis for support. Building a strong company culture may not have been in the “How to Run a Real Estate Business 101” playbook, but it’s now taking center stage. Stilted work environments, brimming with tension, are out, and nurturing, inclusive, positive cultures are in. It’s like Darth Vader’s been replaced by Mr. Rogers!

Twitter parties, e-mail chains (minus the passive-aggressive notes, please), or even the jazzy ‘gram, using social media to keep the company culture alive is like the sprinkler system for the field where your team’s morale flourishes. It’s a culture-gardening expedition, folks.

The monologues are so yesterday. It’s time to engage in a spirited dialogue with your team, and no, we’re not suggesting a gossip hour. Keeping them updated with the company’s vision and mission is the easiest way to help them dodge the foggy wilderness of disorientation.

Showing your agents that you’re investing in them by offering mentorship or training opportunities is like handing them the key to the treasure chest of success. Plus, who doesn’t like to feel cherished, right?

As the grand finale, flexibility has moved from the sidelines to the spotlight. How else would you juggle the (un)glorious work-from-home reality? Flexibility is becoming the golden child that saves the day in the corporate world.

So, real estate companies, the ball’s in your court! Will you be the ones sending your agents into fatiguing, repetitive battles, or will you foster an inspiring culture and cheer them on to collective victory?

Original article: https://www.inman.com/2024/01/18/how-to-establish-best-in-class-business-culture-in-2024/