Real Estate Agents Get an AI Assist
- An impressive 80% of real estate agents are using AI-backed technologies to take care of time-consuming tasks like writing listing descriptions.
- Many industry leaders, however, express concerns about limiting the areas where AI can be applied in the field.
- As AI continues to evolve, real estate leaders are calling for stricter “guardrails” to ensure proper use of the technology, protecting job roles and maintaining the human touch in the industry.
- A small minority (around 20%) remains cautious or resistant to AI integration, citing fears of job displacement or decreased quality in client relationships.
- The majority, nevertheless, view AI as a useful tool that can help streamline administrative tasks, allowing them more time for face-to-face interactions with clients.
Agents Love Algorithmic Allies
- Agents have reported significant time-saving benefits from utilizing AI-backed systems, enabling them to focus more on the human aspect of their jobs.
- Despite initial worries, many agents find that AI is not replacing them, but assisting them in tedious tasks such as writing and editing listing descriptions.
Mixed Perspectives on AI’s Boundaries
- Though a clear majority of agents and industry leaders are embracing AI technologies, concerns regarding proper implementation are raised.
- The need for “guardrails” for AI in real estate is emphasized – ensuring human involvement remains vital in decision-making processes and client relations.
- Opponents to AI integration fear job redundancies and a potential loss in the quality of personalized client-agent relationships.
Now, for the ‘hot take’: While many fret about being replaced by robots, or having our housing market suddenly run by Alexa, it seems that our friendly neighborhood real estate agents aren’t so fretful. Rather, they’ve welcomed their new AI companions with open arms… and open laptops. What’s more important is that an impressive 80% of these agents have switched over to the ‘dark side’ and are now relying on AI to handle tedious chores.
This shift allows our realtors to actually have some face time with their clients (novel idea, right?). But at what cost? Are we slowly surrendering our homes and property deals to machines? While some concerned voices cry out for caution tape around AI’s playground, the majority struts boldly into the tech-infused future of real estate. And for all the naysayers out there afraid of robots stealing jobs, let’s remember – the one thing that AI still can’t replicate is the human touch. At least, not yet. So, let’s enjoy this AI honeymoon phase while it lasts, and remember – machines might write listing descriptions, but it’s still humans who seal the deals!
Original article: https://www.inman.com/2024/01/18/too-much-too-soon-ai-is-now-nearly-ubiquitous-in-real-estate/