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January 25, 2024

Real Estate Forecast 2024: Embracing Technology, Adaptive Strategies, and the Human Touch

Extra, Extra, Real Estate Forecast for 2024 is Here!

Mary-Anne Gillespie, Red Apple Coaching and Consulting, foresees an evolved landscape for realtors in 2024.

According to Gillespie, the real estate agents who will stay afloat in 2024 are those who adapt and adopt. Technology will be inherent in property viewing, sale and management with investment in tech-tools seeing a surge. She advocates for preventive maintenance – staying relevant by keeping an ear to the ground with the latest trends.

Courtney Smith from Compass advises on an ‘adaptive strategy’ for real estate.

Smith views the housing market as ever-changing. Realtors who can anticipate change and flex their strategies will ultimately succeed. The mantra is to ’embrace disruptors’ – from economic to demographic shifts, and use them as stepping stones.

Jacky Teplitzky from Douglas Elliman pitches for the ‘human touch’ in a tech-savvy world.

Teplitzky believes that the core values of real estate – understanding, communication, empathy – will remain the foundation, even as technological sophistication takes center stage. The ‘human angle’ will differentiate mediocrity from excellence in property business.

Hot Take

Well, well, folks. In 2024, you could be having a virtual reality tour of your dream home, with or without your pants on. Not just that, with predictive analytics, your realtor may just know you’re looking for a new place before you do! That’s some Nostradamus level foresight. Adapt or get axed seems to be the new trend in the real estate jungle, according to our real estate seers. But have no fear, the human connection is not going extinct. At the end of your VR tour, you will probably still seal the deal with a human – hopefully, the pants will be on by then. So, folks, gear up! Your home buying journey is about to get a whopping upgrade and your realtors are suiting up for the challenge, laser pens at the ready!

Original article: https://www.inman.com/2024/01/24/if-you-think-it-ink-it-the-systems-top-producers-need-in-2024/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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