“Real Estate Franchise Keeps Things Interesting in a Grueling 2023”
Key Points:
- The real estate brokerage and franchisor reported an eye-popping $5.6 billion in revenue during 2023, which was about as much fun as a root canal without anesthetic.
- Despite the world seeming to turn into a teens’ dystopian novel, the company managed to trim its losses to a relatively modest $97 million, according to a full-year earnings call on Thursday.
- Oh, and did we mention this happened while we were dealing with a not-so-little issue you might’ve heard of called a global pandemic? Yes, that one.
- It’s worth noting that, despite the losses, a revenue of $5.6 billion is not exactly spare change you find under your couch cushions. In fact, it’s enough money to buy a small island – or build a spaceship, whichever floats your boat!
Funny Take-Out
Even in such a tumultuous time, the Real Estate industry doesn’t fail to get us on our toes.
Let’s be real, they say “trimming losses” like it’s as easy as getting a haircut. Going from breathing under water to just having your hair wet – that’s what $97 million in losses compared to previous year feels like. Well, you may not be fully dry but at least you’re not fully submerged, eh?
Now on a lighter note, raking in a $5.6 billion revenue amidst a global pandemic, is no lazing-around-in-pajamas thing. It’s tough. It’s like trying to bake a soufflé in a toaster. It’s like trying to juggle chainsaws while riding a unicycle. But, as they LOVE proving, where there’s a will there’s a way.
So, here’s a toast to those fancy realtors. Their dapper suits and utterly convincing pitches seem to be paying off while the rest of us shuffle around in bunny slippers. And remember, next time you’re complaining about your job, at least you’re not trying to sell houses during a pandemic. That’s like selling ice to Eskimos or sunshine to folks in California; it’s quite a challenge, and those numbers just prove some folks are up for it.
Original article: https://www.inman.com/2024/02/15/anywhere-posts-declining-revenue-losses-in-tough-year-for-housing/
