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February 2, 2024

Real Estate Professionals Unite: LGBTQ+ Alliance Takes a Stand Against Bias

Point 1: The LGBTQ+ Real Estate Alliance has unveiled a new initiative to help property professionals unite their voice.
Point 2: Erin Morrison, past president of the organization, is spearheading the progressive movement.
Point 3: The initiative aims to stand against discrimination, bias, and hate language, especially from a marginal vocal minority.
Point 4: The initiative will construct a platform for professionals to share their stories and experiences.
Point 5: They emphasize that their goal is to create a more inclusive and equitable real estate market.

Real Estate Professionals Buckle Up for Change

LGBTQ+ Real Estate Alliance Rallies the Troops

A New Bond Against Bias

It might be time to renew your real estate course subscriptions, because the LGBTQ+ Alliance just leveled up the game. Though Erin Morrison is technically the past president (unbeknownst to her, past presidents are totally still in vogue), she’s now the director of a groundbreaking initiative — creating a united front against hate and discrimination in the real estate market. Bravely, Erin is using this opportunity to give biased keyboard warriors a time out, effectively standing as a beacon of hope for the real estate community on a whole new level.

A Platform for Progress

This won’t be just another boring webinar to zone out on. The Alliance aims to provide a platform for real estate professionals to narrate their stories and experiences. In an industry where impersonality can often hide behind a listing, this platform will offer a poignant glimpse into the lives of the professionals that draw the blueprint of our neighborhoods.

Equitable Equity

Lastly, they’re getting serious about diversification. The Alliance isn’t just stopping at anti-bias training; they’re taking it to the next level by pushing for greater inclusivity and equal opportunity in the real estate world. So buckle up, folks, because the market’s getting a much-needed remodel.

Here’s my “hot take”: Last I checked, people buy homes, not robots (though I wouldn’t put it past the tech gurus)! And as people, we all seek understanding, acceptance, and freedom from discrimination. For this reason, the Alliance’s antidote to these toxic industry norms couldn’t be timelier. After all, if home is where the heart is, shouldn’t it be built by hearts that understand and respect all human experiences? Far from being just another bureaucratic movement, this could be the beginning of a new journey in the real estate world – a journey towards more empathy, more respect, and indeed, more homes that welcome the whole spectrum of our diverse society.


Original article: https://www.inman.com/2024/01/31/how-stop-hate-in-real-estate-can-empower-agents-and-clients/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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