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January 30, 2024

Real Estate Unicorns: Uplifting Minority Entrepreneurs in the Proptech Industry

Real Estate Unicorns and Minority Entrepreneurs – A Dynamic Love Story

  • Ross uncorks power analysis about new inventions in real estate and proptech industry

  • Ross, Burrell Van Wormer, and Winston introduce initiative to uplift, you know, the triple ‘U’ – “underrepresented, underestimated, and underutilized” entrepreneurs

  • Homebuying made easy for every Tom, Dick, and Harry with innovative real estate tech

  • It’s about time – minority-led start-ups are the new cool kids in town

  • Inclusion sagas make a big impact in property technology

  • Awareness and support are the secret sauces for minority entrepreneur success

My Witty Take-Away:

I’m sorry, guys. I need a moment to dial down my excitement levels. Remember how we all used to fantasize about riding on unicorn backs in some fluffy, cotton candy-tinted world? Guess what? We’re witnessing just that – well, it’s a metaphor. In this case, the unicorns are minority entrepreneurs flooding the real estate sector with their creative minds. While the sky isn’t really filled with cotton candies, it does taste like an era of change.

Finally, we aren’t sticking to just swapping properties, but we’re swapping the old ways of doing things with some fresh, lightly seasoned ideas. If it was a dish, it would definitely be fine dining. But you know what’s cooler? These “underrepresented, underestimated, and underutilized” entrepreneurs are telling their unique stories. And boy, are they good at it!

Buckle up, property geeks, we’re hopping onto the unicorn and soaking in the panoramic view of progress, inclusion, and dynamism. Let’s cheer for these cool kids in town, popping ideas like champagne bubbles. They truly are the Cinderellas of our times who have chosen to be the fairy godmother of their own tales. Hemingway would have died to be a part of this story. In short, the property market couldn’t have asked for a sassier makeover. Watch out kids, the next real estate tycoon could be a fierce minority entrepreneur just strutting around the corner.

Original article: https://www.inman.com/2024/01/29/equity-angels-offer-a-new-approach-to-proptech-and-innovation/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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