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January 4, 2024

Real Estate’s Latest Powerhouses: Women and the Rise of the Sheconomy

Real Estate’s Latest Powerhouses: Women

Key Points Discussed in the Article

  • Season of the Sheconomy: It’s Ladies Night every night in real estate land with women becoming an increasingly prominent force in the sector, playing key roles as property buyers, renters, and investors.
  • Equal Credit Opportunity Act’s 50th Anniversary: The Act is still blowing out its candles while counting all the ways it has empowered women to shoulder the real estate market, giving them equal footing with the big boys.
  • A Great Wealth Transfer: Grannies aren’t just gifting you ugly Christmas sweaters anymore, they’re transferring significant wealth. Over the next 25 years, women are expected to inherit 70% of the intergenerational wealth transferred.
  • Intergenerational Economic Powerhouse: Miss Independent has arrived! Women are now a serious financial force, holding strong purchasing power and influence in the market. Watch out guys, they aren’t just in your lane, they are creating their own.

Closing Thoughts – The Sheconomy’s Reign

‘Buy, rent, or build, but not Chill’ seems to be the mantra for today’s super-women! It’s not just about breaking the glass ceilings anymore, it’s about building the high risers too. This unassuming intergenerational transition of wealth and the rise of the Sheconomy has Daenerys-ed (Game of Thrones reference, folks!) the real estate realm where women are not just players, but game changers.

With the Great Wealth Transfer on the timetable, we should expect a significant swing of investment decisions and land property purchases to be she-led. The sector will not only be awash with more feminine touches (and hopefully, better designed bathrooms), but also with the economic prowess women bring to the table. We might need to rethink ‘Manhattan’ to ‘Womanhattan’ because power has a new shade of lipstick.

And to all the men out there, better brush up on your decor skills, as what women want becomes the next buzz phrase in real estate. The future of real estate is here, and rightfully so, she’s female. To all the women making their mark, we say, Keep Calm and Sheconomy On!

The Real Estate Scene: All hail the Sheconomy!


Original article: https://www.inman.com/2024/01/02/how-50-years-of-equal-credit-spurred-womens-homeownership/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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