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Real Estate Shift:
Chris Pollinger, a real estate consultant, suggests that brokerages and real estate teams should revamp their strategies in order to equip their agents with the necessary resources needed to succeed in the cut-throat world of property selling.
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A Word to the Wise:
Pollinger’s advice to brokerages is to understand the dynamic nature of the current real estate landscape. He insists that flexibility and adaptability should be the new mantra for success.
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Breaking Down the Elements:
He further breaks down his vision into four key support elements, including technology, organizational culture, marketing support and transaction facilitation.
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Technological Advancement:
Pollinger weighs heavily on the importance of technology, advising real estate firms to keep up with industry-leading tech trends that can make all the difference in business output.
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Your Team As Your Asset:
Pollinger also emphasizes the importance of team culture and urges brokerages to foster a positive environment to encourage productivity and high morale.
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Marketing Reinvented:
Not forgetting the power of solid marketing, he suggests brokerages must amplify their marketing support to aid their agents in selling homes and acquiring clients.
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Dealing with the Nitty-Gritty:
On a closing note, Pollinger discussed the role of transaction facilitation, stressing on its importance to help close sales deals successfully.
And now here’s my “hot take” on Mr. Pollinger’s savvy business guidance.
Putting The “Real” in Real Estate: A Hot Take
If you ask me, Pollinger seems to be repackaging common sense and selling it as transformative advice. But as they say, sometimes the simplest pointers need the pointing out. In a world that constantly revolves around technology, advising folks to be tech-savvy is like telling a fish it should probably invest in learning to swim. What next? Advising people to start breathing air?
Jokes apart, he certainly lays down some fundamental truths about the real estate world. A strong team culture? Absolutely. Real estate isn’t exactly a walk in the park. It’s more like walking in a park filled with potential minefields, hovering drones, and an occasional belligerent squirrel (or disgruntled client). Solid marketing? Now that’s a no brainer. In today’s Google-ified world, being invisible online is equivalent to non-existence – Or worse, being named a Unicorn for-sale property when you’re just a humble apartment by the freeway.
Lastly, he says ‘close sales deals successfully’. Now isn’t that something? As opposed to what, Chris? Closing sales deals unsuccessfully? More groundbreaking revelation, please! His advice is like telling a lion hunting is important. Yes, we get it Chris, closing deals is vital in real estate; it’s the equivalent of the cherry on top of a sundae!
To sum it up, while his advice may sound like a ‘duh’ moment to some, let’s not disregard the importance of revisiting the basics. After all, sometimes it’s the simplest things that make the most significant waves. Just don’t forget that the perfect wave also needs the right surfer!
Original article: https://www.inman.com/2024/02/14/level-the-playing-field-with-budget-friendly-agent-support/
