• The organization, which is the all-in-one, cute-named group of Rocket, announced the appointment of a first-ever, spiffy Chief Marketing Officer (CMO).
• The new top marketing gun will be flexing their creative muscles throughout America’s living rooms as they work on “creating a unified and compelling voice”, encompassing the ever-so-residential Rocket Mortgage, the homey Rocket Homes, and the completely non-astronomical Rocket Money.
• Rocket’s executive firepower, with their new CMO, is looking to launch on a mission to “increase our brands’ recognition, reach and influence” – so expect to hear even more ‘3.2.1. lift-off!’ in your media consumption.
• This marketing major will also be handling the task of guiding the different Rocket brands toward the stratosphere of maximum business exposure. Ground control to Major CMO, be ready!
Rockets in your Living Room!
Behold the Power of the First CMO!
When it comes to marketing, what’s cooler than a multi-tasking, multifaceted Chief Marketing Officer who isn’t afraid to bear the weight of the world—or at least that of a small galaxy of businesses? Hold onto your helmets, because Rocket’s incoming marketing chief is here to shake things up! They’re not just serving up soup, they’re stirring the whole pot with the diverse range of businesses they’ll oversee.
Building up Brand Recognition, Reach, and Influence
Now, I know what you’re thinking: “Are we going to see Rocket ads every time we blink our eyes?” Well, if the incoming CMO has their way, you might just see a rocket soaring high in your dreams too. Strap in, because you’re in for a ride filled with dynamically crafted messages from the houses of Rocket Mortgage, Rocket Homes, and Rocket Money—and who knows, maybe some literal rockets!
Uniting Multiple Brands under One Ground Control
For those of you who can’t tell their Rockets apart just yet, worry not; our newly-minted CMO promises to iron out those wrinkles. By creating a unified and compelling voice, they aim to provide a clear line of sight all the way to the moon (or at least to the heart of the business).
The Final Countdown
In my hot take – remember, the oxygen masks drop in case of a marketing emergency – Rocket’s masterstroke lies in this appointment of a top-tier CMO. It’s like the cherry on top for a company that’s daring to dream beyond our atmosphere. By ingraining themselves into the everyday lives of consumers and creating a formidable voice that resonates across all their brands, Rocket is taking a good swing at sending their recognition, reach and influence into orbit. And if ambition was rocket fuel, they would have already landed on Mars! May the Space Marketing force be with you.
Original article: https://www.inman.com/2024/01/05/airbnb-vet-jonathan-mildenhall-to-unify-rockets-marketing-efforts/
