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December 13, 2023

Scaling Up Competition: Realtor.com’s New Year Resolution to Knock Out Rival Portals

Scaling Up Competition: A New Year Resolution by Realtor.com

Key Takeaway Bullets:

  • Round one fight: Realtor.com has put on its boxing gloves to start a heavyweight match against rival real estate portals. It’s time to rumble, folks!
  • Blowing Trumpets: Mickey Neuberger, the man with the marketing megaphone at Realtor.com, was kind enough to spill these beans to Intel during an exclusive chit-chat.
  • The Power Move: Boxing the wind? Hardly. Realtor.com is dropping an enhanced agent-focused listing product onto the ring. This isn’t just float-like-a-butterfly-sting-like-a-bee – it’s an uppercut they are hoping will knock out the competition.

Fiery Final Notes:

In what seems like the plot of “Rocky XIII: The Real Estate Rumble,” Realtor.com is pumping iron and throwing haymakers. Fists are flying as they gear up to take on rival portals in a bloodied and beaten up market where everyone wants to be the last gladiator standing. Why, you ask? For the glory or just a really shiny ‘Agent of the Year’ trophy? Tongues are wagging, property deals are dancing, and bets are being placed. One thing is certain; these aren’t just empty threats or shadow boxing in the dark. No, sir. They are coming in armed with an upgraded agent-focused product, aiming straight for the competition’s jaw. Mickey Neuberger, like a seasoned cornerman, has spoken his tactical prediction in no uncertain terms during an exclusive scoop with Intel, and the countdown has begun. May the best portal win! Bring on the battle cry and let the fight begin, and anyone selling popcorn has a field day right there! So, buckle up buttercups, because as we wind down this year, the real estate ring is just heating up for a titanic showdown in the next!

Original article: https://www.inman.com/2023/12/13/grow-grow-grow-realtor-coms-plan-to-come-out-swinging-in-2024/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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