Shaking It Up for the New Year: A Marketing Strategy Makeover
Key Points from The Agency President Rainy Hake Austin
- The man at the helm, President Rainy Hake Austin, puts it straight – if your real estate firm’s return on investment (ROI) in marketing is about as impressive as the taste of stale crackers, it’s high time for a strategy swap.
- How do you know it’s time to change? The scary ghost of Low Engagement Rates is haunting your social media, office cubicles and email inboxes! If your firm is getting as many likes as a gym selfie at 2 am, you might just have a problem.
- Look out also for the Dwindling Sales Demon. Pay your respects to lost opportunities every time those sales numbers plunge lower than a mole’s basement!
- The emperor has no clothes, and neither does your brand if it isn’t translating into a strong customer recall value. If your target audience thinks you’re as forgettable as their elementary school gym teacher’s name, it’s change o’clock!
- Last but not least, watch out for the Ghoul of Lackluster Content. If your firm’s newsletters and blog posts are generating as much excitement as a lecture on medieval crop rotations, then time to overhaul that content strategy.
Hot Take
Bat your eyes open folks, because it seems the marketing world needs a bit of a shake-off. The Agency’s President Austin is underlining something we’ve known since the start – that the real estate market’s pulse lives and dies on a robust marketing strategy. So if your ROI has flatlined, your engagement rates are ghosting you, your brand presence has fairy tale invisibility, your content’s as exciting as watching paint dry, and your sales are sinking lower than Titanic, it’s obviously time for a strategic reset. Remember, your marketing approach should be like a chameleon, not a fossil. Change your colors before you become extinct! So take Mr. Austin’s advice and give your marketing strategy a well-needed spa day, because friends, your strategy might just be the ugliest house on Real Estate Street. Time for a makeover!
Original article: https://www.inman.com/2023/12/12/9-telltale-signs-its-time-for-a-marketing-refresh/
