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Single Women Buyers: New Power Players
– Real estate agents are beginning to see a seismic shift with an increase in single women buyers.
– Single women represent 17% of homebuyers in the US, compared to single men’s 9%.
– These independent women are making their presence known, with power and purchase that can’t be ignored.
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Bobbie’s Tips for Maximizing Customer Engagement
– According to veteran finance expert Bobbie Wasserman, real estate agents must understand and cater to the unique needs of this burgeoning demographic.
– Tips include being aware of their financial situation, understanding their motivations and aspirations, and providing them valuable resources.
– Solid relationship building is key, with reassurance and emotional support added to the professional mix.
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Implication for the Real Estate Industry
– The rise of independent and financially empowered women buyers is drastically reshaping the gender landscape of the real estate industry.
– Businesses are encouraged to cater their marketing strategies towards single women to leverage their purchasing power.
– Real estate agencies should diversify their agents’ abilities to maximize these opportunities.
Closing In On Success: A Witty Recap
And here we have it folks, a classic story of girl meets real estate – and kicks butt while doing so! Single women are doing more than just checking out the new hot restaurant in town; they’re purchasing properties, and lots of ’em! Here’s to the ladies, making 17% look like the size of their formidable high-heels, stomping over single men’s measly 9% contribution to the homebuyers’ dateline.
Jokes apart, kudos to Bobbie Wasserman for calling this out and gently nudging someone’s elbow to the pressing need. Imagine being the savvy real estate agent who embraces this trend, whispering sweet nothings like “equity”, “solid investment” and “luxury fittings” into single women’s eager ears.
It seems the future landscape of the property market is a single woman’s battlefield, and the wise among us will sharpen our customer-service swords and polish our supportive-shield skills to the shining gleam. So, let’s toast to the independent ladies, their shopping bags brimming with purchase power, revolutionizing the real estate world!
Who runs the real estate world? Girls! Now, if you aren’t already remodelling your strategies to cater to this power squad, you might just find yourself left in the dust of their high heels. Remember: behind every great woman, is a real estate agent who ‘gets’ them. Happy house hunting, ladies! With the right agent by your side, every open house is a step closer to your dream palace.
Original article: https://www.inman.com/2024/01/03/she-owns-it-how-agents-can-engage-the-single-woman-buyer/
