– Abrazo Homes, a builder firm in New Mexico, adopted a creative marketing approach that has sparked quite a debate in the sphere of social media.
– The firm decided to name its floor plans after historic and iconic women; think Rosie the Riveter, Jane Austen, and Mother Teresa.
– Abrazo Homes did not seek or receive permission from these women or their estates to use their names, and this fact lit up the social media reaction.
– The move was heavily criticized because it apparently commercializes these women’s names and significance. The public considered it as a blatant disrespect to these iconic figures.
– On the contrary, Abrazo Homes defended its position stating the motive behind the naming was to pay ‘homage’ to these women.
– Some marketing experts have pointed out that using celebrities or notable figures’ names or images without permission can lead to potential challenges including legal implications.
– This incident is not isolated; in recent times, similar legal cases related to unauthorized use of celebrity endorsement or image for business promotion have been on the rise.

And now for the hot take, my dear readers…

Stop ‘Name-Dropping’ Floor Plans: A Cautionary Tale from Abrazo Homes

Naming, Shaming, And The Fine Line Between Honor and Exploitation

Abrazo Homes: Turning Heroic Women into Clickbait?

Abrazo Homes completely bungled their marketing technique! Aiming for the clouds with their tribute to famous women in history, they nose-dived into a social media storm, unprepared for the proverbial turbulence. While their heart seemed to be in the right place, the execution felt more like a hit and run. However, naming their floor plans after historic women is like a carpenter getting paid in sawdust – it makes no sense!

On the other hand, let’s not ignore that these historical women created revolutionary changes during their lifetimes. Using their names to sell floor plans? Oh, the audacity! It isn’t exactly the grand homage Abrazo Homes was aiming for.

Furthermore, marketing experts suggest a heavy downpour of potential legal challenges. Imagine Mother Teresa’s estate serving them up a harsh reality check straight from the court. Ouch, that’s going to hurt more than stepping on a Lego piece.

So, in this age of ‘cancel culture’, where the line between admiration and appropriation is as thin as the hairline on a receding bald man, let’s remember to tread lightly. Co-opting the names of famous people without their consent is as helpful to your business as a chocolate teapot. Always ask permissions; it’s simple – “Do you mind if I use your name?” Because no one likes an unsolicited name-dropper, especially when they’re selling houses.

Remember, people, marketing gone wrong isn’t just a hiccup; it’s like a burp during a romantic date – embarrassing, unsightly, and utterly unforgettable!

So, next time when you are naming your floor plans, look for inspiration but don’t plagiarise history. The real world isn’t your middle school history project – copying isn’t cool, kids.

Original article: https://www.inman.com/2024/01/18/marketing-your-listing-by-exploiting-anne-frank-is-just-gross/