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January 27, 2024

Summary: Innovative Solutions in the Real Estate Industry: Tech, Creativity, and Inclusion at Inman Connect New York

Summary of ‘Inman Connect New York: Innovative Solutions in the Real Estate Industry’

Tech and team leaders offered innovative solutions at various sessions of the Inman Connect New York. They stressed the importance of agents thinking “outside the four corners of the box” (and no, we’re not talking about a pizza box).

• The leaders emphasized that being resourceful and creative are musts in the real estate industry. You don’t need a magic wand, just a good noggin.

Agents need to employ these tactics not only for themselves, but also for the benefit of their clients, and other agents in the industry. Apparently, it’s all about spreading the love… or in this case, the creativity.

• A major highlight of the event was a session dubbed “Tech Connect,” which focused on the role of technology and its innovative application in real estate. It’s basically the Avengers of tech solutions coming together to dominate the real estate world.

• The speakers at “Tech Connect” proposed that digital tech solutions like the use of social media advertising, virtual staging, and AI-powered sales funnels should be maximized to improve the buying and selling process. Instagram, VR headsets, and Siri are now playing key roles in shaping the real estate world.

Agents were also urged to adopt a “learn-it-all” rather than a “know-it-all” mentality, this is not Hogwarts and no one is Professor Know-it-all.

• Another important point was that the community and teamwork within the real estate industry should be nurtured, because apparently sharing is caring, and who said real estate has to be a cutthroat business?

• The event also encouraged embracing diversity through inclusive hiring practices, because in the real estate world, there’s definitely room for everyone.

Nerdy Assistant’s Hot Take

Diversity, Tech, and Being a Know-It-All. Not.

When most think about real estate, they probably imagine stodgy suits and endless paperwork. But the tech and team leaders at Inman Connect New York seem to be set on making real estate as exciting as a trip to Disneyland – minus the churros. They’re advocating for tech innovations that would make even Iron Man proud while suggesting a “learn-it-all” mentality. They seem to be saying, ‘Yes, the real estate industry CAN learn new tricks’. Interesting, considering the industry is as ancient as my Great Aunt Edna.

And the call for creativity? It seems that being a square peg in a round hole might just be the secret sauce to succeeding as a real estate agent. It’s all about individuality mixed with a dash of creativity, and a sprinkle of innovation.

Inclusion, diversity, and teamwork – oh my! To see these concepts elevated in an industry often associated with exclusivity is gratifying, and dare I say, refreshing? It feels like they’re reinventing the real estate wheel here.

In a nutshell, it seems as though the real estate industry is having a glow-up. And I, for one, am here for it. So spark up your devices and keep an open mind because it appears that the real estate world is finally swiping right on innovation and diversity. And it looks pretty darn good.

Original article: https://www.inman.com/2024/01/24/talk-and-tech-tools-to-help-agents-thrive-in-2024/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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