Summary of Key Points:
– Real estate agents are increasingly getting creative with their approach to growing their sphere of influence.
– Cold calling, a classic sales tactic, is being reimagined by some agents who make it more about networking than just selling.
– Radio shows are another strategy being utilized. Not only does it serve as an avenue for agents to sound off about the housing market, it also provides an indirect way to promote their services.
– Some agents have turned to painting classes and other community-based events to build rapport with potential clients and network with locals.
– There isn’t a one-size-fits-all strategy, as success highly depends on the community and client base.
The Art of Influencing in Real Estate: Beyond Cold Calls and Radio Shows
Holy Smokes, Cold Calling Isn’t Dead
Who said cold calling was out? They’ve probably never chatted up Aunt Betty about her beautiful bungalow. Nowadays, real estate agents are cold calling with a warm twist, making it more about networking and less about a robotic sales pitch.
Real Estate Radio: From Top 40 to Top Dollar Properties
What’s that sound? Oh, just the rhythmic beats of a real estate agent waxing lyrical about the hottest properties on the market. By hosting radio shows, agents are not just amplifying their voices but also their services – all while dishing out tips and trends about the housing market. No autotune needed!
Picasso, Meet Property
Don’t sweat if painting isn’t your forte; these painting classes are more about brush strokes of conversation than masterpieces. Some agents are taking their love for real estate to the canvas, hosting community-based events that not only build rapport with potential clients but also allow them to network with locals. Who knew you could sell houses and inspire the next Monet?
Conclusion: One Size Doesn’t Fit All
While we love a good strategy, in real estate, a one-size-fits-all approach couldn’t be more out of fashion. Depending on the community and client base, methods of influence range from reinvented cold calling to hosting an art class. At the end of the day, it’s all about playing to your strengths— and hey, who knows? An agent could juggle at town fairs for all we care, if it gets them the eyeballs and the houses sold!
In my hot-take, real estate agents are like social chameleons, fast on the uptake and resilient in their creative ventures. Whether it’s turning a telemarketing strategy into an opportunity for genuine connection, or painting landscapes to crafting their business prospects, these agents know how to make work fun – all in the name of sealing a deal. I’m just waiting to hear about a real estate agent hosting a magic show – “Now pulling a five-bedroom Tudor from my hat!”
Original article: https://www.inman.com/2023/12/29/more-agents-than-ever-earn-business-from-networking-and-soi/
