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The Art of Real Estate
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The property isn’t the key; it’s the vision
According to Adria Lawrence’s theory, in the real estate world, each sale isn’t about the brick-and-mortar property. Instead, it’s a grand vision that is being presented to potential buyers. Property owners are no longer buying homes; they’re investing in a certain lifestyle and a dream that comes bundled with the backyard pool and walk-in wardrobe.
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Work-life balance is now an intrinsic part of the sales pitch
Whether it’s a penthouse in New York or a brownstone in Brooklyn, sellers now highlight how the property can help buyers achieve a work-life balance that was unimaginable a few decades ago. With the home becoming the headquarters for our lives during the pandemic, having a space that seamlessly blends work, leisure and personal growth has become the new dawn in real estate.
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No more just “location, location, location”
This simply won’t cut it anymore. Today’s informed buyer needs to know how their investment will bolster their lifestyle. The new-age mantra of real estate is now “lifestyle, lifestyle, lifestyle,” promising a wholesome, seamless, and upgraded living experience thanks to the property.
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Promotion of personal growth
Sellers now paint a picture of how ownership will foster personal growth in buyers. A small townhome could bring the joy of simplicity and less materialistic clutter. A lush suburban home might entice with the allure of nature and outdoor living. Meanwhile, a posh downtown condo screams chic and eclectic living that fosters creative growth.
Final hot take:
Achieving work-life balance while looking fabulous in a bathrobe has never been more stylish, darling! Screw gazing at stars; we’re searching for properties that balance our cosmos.
No more is it just about how close your new abode is to Target; but rather if your home can, in fact, be the target – the bullseye to your well-rounded lifestyle. New age real estate is less about hardwood floors and more about creating solid foundations for self-fulfillment.
Thanks to Lawrence, we now know the spelled-out truth: Sellers are no longer selling homes, they’re selling life upgrades. So, folks, get ready to latch onto this bandwagon because the next time you’re shelling out a considerable chunk of your savings, remember – you’re not just buying property; you’re investing in a lifestyle comprising work, leisure and personal growth. After all, who would have thought that finding ‘me-time’ would take financing?
Got your checkbooks ready? Because this isn’t just real estate; welcome to the estate of dream living! New York’s never looked more appealing (or worked so hard for a sale!). So does that penthouse come with free yoga classes and life coaching? Because, with all this talk about personal growth, I might just need it! Now that’s what I call real estate reincarnated!
Original article: https://www.inman.com/2024/02/13/stop-selling-simply-bricks-and-mortar-youre-selling-a-lifestyle/
