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February 15, 2024

The Breakdown: Junkspace Out, Horse Farm In – A Commerce Comedy

The Breakdown: “Junkspace” out, Horse Farm in, a Commerce Comedy

The Key Nibbles

  • The swanky 17.5-acre equestrian estate, stroking its metaphorical mane in Great Falls, was flaunted for $17.995 million in May. Quite a chunk of change for some hay-chewing tenants, huh?
  • The sales price trampled over the previous record for the town, donning the belt in this wrestleathon for Great Falls real estate supremacy. The previous record holder? A Cold War bunker that converted surprisingly poorly into a B&B.
  • Daniel Heider, the real estate whisperer who moonlights at TTR Sotheby’s International Realty, represented the listing. Translation: he’s the guy who got to show off the fancy horse digs to all the rich folks with horse and luxury property fetishes.

The Hot Take

So, a new record for the deluxe property market in Great Falls where horses live a life of Riley and wallet sizes match the expansive fields. You’ve got to give it to the seller, or shall we call them the thoroughbred royalty emancipator? Swapping up 17 acres for nearly $18 million, talk about nailing it in Monopoly! Heider, bridging potential ransoms with high-end horse paddocks, served the deed, proving he’s got a nose for a good sale. Maybe he scent-trained with the horses?

In the world of horsey homes and grandiose estates, if you’re going to put your earnings into something ludicrously effective at digesting your dollars, make it a record-breaking piece of farmland where you can trot around with Biscuit and Cupcake. Plus, you’re even throwing a bone, or shall we say carrot, to poor Mr. Heider!

All this while the previous champion was a Cold War bunker. Bet the folks in Great Falls will sleep better, knowing their town’s landmark sale isn’t an underground doomsday hideaway but a horse playground that costs more than a small country’s GDP. That bunker should bring a chuckle; the horse estate, a “neigh” of approval.

And this, my dear readers, is how you turn farmland into a cash farm, overseen by a gentleman presumably in an exceptionally fine tailored suit and shiny shoes avoiding any horse patties. Say neigh to poverty, Great Falls is horsing around with the millionaire club, one gallop at a time!


Original article: https://www.inman.com/2024/02/13/14-75m-sale-marks-dc-regions-biggest-of-the-new-year/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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