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Networking at Luxury Real Estate Events Might Not Guarantee New Clientele
– Industry events for luxury real estate agents are essential for professional networking.
– This provides opportunities for agents to build referral networks and form relationships.
– But it seems like they might not be the fast lane to hooking up with prospective clients.
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Open House Visits Declining
– Open house visits, once the holy grail of sharp-suited, smooth-talking agents, are seeing a decline.
– The digital playground has become more attractive to the clients.
– Clients are moving towards online viewing and digital platforms to explore the property market.
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The Digital Marketplace’s Overrule
– The digital marketplace is taking the lead for the buyers with a plethora of choices available in the click of a button.
– Prospective clients feel it is more encompassing and convenient to view listings online.
– Virtual reality, 3D home walkthroughs, and detailed drone shots are becoming popular with clients.
– Real estate agents need to adapt to new customer behaviour and embrace new technologies to stay afloat.
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How RE Industry is changing due to Technology
– Technology is reshaping the real estate industry as agents are having to transition toward digital marketing strategies heavily.
– Old school handshaking and personal networking are being replaced by expansive digital ad campaigns and targeted social media promotions.
– With the influx of artificial intelligence, buying and selling processes have been impacted significantly.
The Snappy Wrap-up:
Luxury real estate agents take note – it seems the glittery joy ride of swanky industry events is losing its sparkle for new prospects. Our digitally-empowered clientele seems more interested in clicking through a virtual mansion than hobnobbing over canapés. Clients are dancing away from open house visits and finding rhythm with online listings and virtual home tours. No more cheeky glasses of champagne for first-time interactions, it’s more about ‘clicktails’ now!
As luxurious as your high-tech tie and Italian leather shoes are, clients are looking for a different kind of ‘look’. Jump into the digital sea, folks. Expand your online presence, take some drool-worthy drone shots, and offer virtual reality tours. It’s time to adapt to the charm of the digital landscape with the same charisma we once used in personal networking – just without the champagne stains on suits and the hassle of actual, human interaction.
Remember, while this digital dance might feel new and fast-paced, as smart real estate agents, you have the skills it takes to nail the steps. After all, if you could juggle handling that colossal mansion’s keys while balancing a flute of extra-brut, you surely can handle a bit of binary and bandwidth. But if you do miss the old art of schmoozing at parties, there’s always the annual industry conference.
Original article: https://www.inman.com/2023/12/04/3-tips-for-networking-at-non-real-estate-luxury-events/
