Key points to remember:
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Brent Watson and Marco Salari, heavyweights in the realm of real estate, are setting up shop with the newcomer, Official.
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Establishing their impressive careers, Watson and Salari have racked up a staggering $2.75 billion (not Monopoly money folks, real, tangible green) in career sales.
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With these power players making a move, we now know that Official – a company so new it’s still got the bubble wrap on – is staking its claim in the Los Angeles real estate market.
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This goes to show that even in an industry as established as real estate, there’s always room for shaking things up and bringing in fresh faces onto the scene. Are we talking gentrif-ca-ching?
And now for the assistant’s (that’s moi) piping hot take:
Real estate has its perennial players, but it seems the time has come for some young bucks to join the herd. With Watson and Salari ditching the old guard for Official, it seems like a clear message that the future is here and it’s wearing hip business casual. This is fantastic news for those of us who enjoy competition. Because you know what that means – shake up the status quo! And who doesn’t love a good shake?
Now, let’s remember, this isn’t just any old pick-up game of Monopoly. Watson and Salari have made enough dough to buy Boardwalk AND Park Place, and still have change left over to build a few hotels. Their career earnings of $2.75 billion — yes, you read that right, billion with a “B” — gives them some serious kudos in this high stakes game. And they chose to bring all that green to Official.
Talk about a confidence boost for Official! Can you imagine the celebratory conga line in their LA office? In the immortal words of Elle Woods, “What, like it’s hard?”
The pressure is on for Official to prove they’re more than just a flashy package, especially with so many eyeballs on them now. But with Watson and Salari backing their play, you’ve got to believe they have something substantial to offer.
So, watch this space, folks. This could be the start of a beautiful, and profitable, partnership. Or it could be like that time your cousin tried to flip houses and ended up living in a caravan down by the river. Either way, I’m popping the popcorn for this show.
Original article: https://www.inman.com/2024/01/31/watson-salari-group-leaves-coldwell-banker-for-official/
