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January 25, 2024

The Future of Real Estate: Embracing Technology, Personalized Service, and Social Media

Chelsea Hamre of RE/MAX advises agents to ensure great communication with clients to build a strong relationship. And no, sending memes doesn’t count!

Corcoran’s Julia Boland recommends exploiting social media platforms for property showings – ’cause who doesn’t appreciate property inspo whilst scrolling through Instagram?

DJ Ten Hoeve from Keller Williams promotes the idea of providing personalized, not-your-run-of-the-mill services to build a stellar reputation. Be bold and try spinning houses for a change!

A panel of veterans agreed that staying updated with market trends and being tech-savvy are among keys to success in real estate. Yeah, you can’t sell houses on floppy disks anymore.

The focus on establishing an effective online presence was heavily emphasized. Old-school cold-calling, oh please, it’s 2022!

Adaptability – to changes in the market, technology, and customer preferences – is a must. If you’re stuck in the 80s, then honey, that glittery disco ball won’t help you sell a house!

Hot Take

The real estate industry, just like any 90’s pop star, must reinvent itself to stay relevant in an ever-changing world. Sure, some methods may still approach gold status (shiny communication skills, anyone?); but integrating technology? That’s platinum! It’s about time agents said sayonara to stone-age practises and embraced the smorgasbord of social media, personalized service, and advanced tech.

This panel discussion highlights that staying on top of market trends ain’t no cakewalk, but who said making millions was easy? So, pull up your socks (or not, casual is in) and dive into the era of tech-savvy realty, where carrying a floppy disk could mean the difference between selling a house and hearing crickets.

And remember folks, in this real estate game, flexibility’s the name and adaptability… well, that’s the game itself. After all, in the words (kind of) of Julia Boland, “No one wants to buy a house from a stiff mannequin. They’d rather take their chances with the friendly bot on Instagram!”

Welcome to the new era of real estate! Where holographic showings are the norm, and properties are more likely to sell on TikTok than the classifieds! Who knows? Maybe the next multimillion-dollar property will be sold via a tweet. Now wouldn’t that be something to retweet about?

Original article: https://www.inman.com/2024/01/24/10-ways-to-provide-concierge-service-elevate-your-uvp/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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