Key Points from the Article
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E-commerce has made it possible for consumers to connect with products they want before leaving their homes.
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As virtual shopping experiences become more refined, the real estate industry is dabbling into digital previews.
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Using virtual reality, potential homebuyers can experience a property without physically being there, saving time and effort.
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Real estate firms are investing in tech infrastructure, including AI and VR to provide this interactive experience.
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The virtual ‘try before you buy’ concept isn’t just a pandemic-induced solution; it’s the future of real estate business.
Hot Take
Hang on to your VR headsets, folks, because the real estate industry is taking us on a roller coaster ride. Rather than shuffling through open-house throngs and trying not to comment on the seller’s taste in bathroom tile, you can now sip your latte on your couch while strolling through your potential new kitchen in your PJs. Advancements in technology have spilled into the real estate realm where digital previews are rapidly becoming a thing.
Remember when Smell-O-Vision was rumored to be the next big thing in cinema? Well, it might have stumbled on its red carpet roll-out in the movie business, but it seems to have found a new setting in the real estate business. Before long, we can expect to virtually sniff freshly baked cookies in the kitchen of a house halfway across the country. Honestly, couples wouldn’t have to squabble over which house to buy; a batch of virtual lemon-scented cookies could seal the deal!
But real talk, it’s not just about relieving us from the horrors of rush-hour house hunting. This digital revolution puts the homebuyer in the control seat. You can visit fifty houses in the span of an hour, all without enduring judgemental sideways glances for your bunny slippers. The real estate industry is meeting us in the future, one virtual tour at a time.
In conclusion, it seems like the real estate industry may have just found the silver lining to the COVID-induced cloud of doom. I just hope I can choose the scent of the virtual cookies as well.
Original article: https://www.inman.com/2024/01/23/for-a-better-buying-experience-agents-should-look-to-warby-parker/
