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January 11, 2024

The Power of Words: How Effective Communication Can Transform Real Estate Deals

Key Points

  • “Don’t underestimate the power of your words”, warns real estate broker Joseph Santini.

  • Santini states that the words we choose can spell success or doom in business dealings, especially in the property sector.

  • Effective communication is touted as the root of all successful business interactions.

  • Real estate brokers, Santini observes, can hugely benefit from polishing their communication skills.

  • He suggests treating every conversation like a persuasive essay, with an introduction, body, and conclusion – only without the boring parts.

  • Santini advises against using jargon and buzzwords, recommending plain English instead.

  • Talking point by point allows you to digest and reply each point meaningfully avoiding mindless chatter.

  • Mind your wording as it can make or break a deal. Words can evoke emotions and build trust or raise caution.

  • Always remember to speak less and listen more. You’re there to solve their problems, not to create new ones.

Hot Take

If I have learned anything from Joseph Santini’s advice, it’s that business communication is more about the art of tap-dancing eloquently around the right words than it is about spouting fancy words in a boardroom. It’s time we treat our conversations less like a sleepy college lecture and more like an episode of “Friends”. Your words must not only inform, they must inspire and fail to bore. Keep the jargon to a minimum, unless you’re speaking at a convention for English lit majors. Because in the glorious world of property broking, you better ‘say it right’ or prepare to ‘sell it wrong’. Don’t just breathe words, let your words breathe life into your deals. And for goodness sake, don’t be the chatterbox. You remember that guy who just won’t stop yapping on a long-haul flight? Yeah, don’t be that guy. After all, who wants a real estate deal as exhausting as an 18-hour flight? So, dear readers, let the much-negotiated art of conversation be your real estate wand, turning prospects into properties sold.

Original article: https://www.inman.com/2024/01/10/10-words-to-enhance-your-real-estate-communication-game/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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