Summary: The Real Secret Sauce to Real Estate Success? Consistent Lead Generation
- Joseph Santini, a broker and recent contributor to Inman, brought light to the characteristics that separate leading real estate agents from the rest of the bunch.
- According to Santini, the secret savory ingredient to real estate success is a consistent commitment to lead generation.
- The effective agents do not just sit back and wait for clients to come, but they take proactive actions to generate potential clients.
- A more significant emphasis is put on digital lead generation methods, including website optimization, SEO, and social media engagement.
- Santini advised agents to spend at least one to three hours daily on lead-generation activities, making it part of their daily routines.
- Building and nurturing professional relationships is also vital. These relationships can be a solid source of referrals, further adding to the lead pool.
- The difference between successful agents and those struggling lies in the discipline to stick to the regimen of regular lead generation.
- Lastly, Santini added that constantly updating and improving one’s knowledge about real estate and local markets is the foundation of this success strategy, enhancing the ability to approach and engage potential clients effectively.
Hot Take
So, Joe’s giving us a sneak peek into the real estate agent’s cookbook, huh? The secret recipe isn’t from grandma’s cookbook, squirrelled away for special occasions only, but it’s the elbow grease that agents need to put in each day – consistent lead-gen. It turns out mom was right when she said, “No pain, no gain.”
The internet and social media serve up a tasty buffet of lead-gen options with information for customers just a click away. Though it’s the ‘ol clock watching our agents need to be doing, one to three hours a day lead-genning if their to-do list isn’t long enough already!
However, let’s not forget maintaining and nurturing those professional relationships. A pat on the back or a friendly ‘remember me?’ email might just tip the referral scales in favor. And of course, we all need a good foundation for this fabulous upper body work out, and that’s keeping up to date with real estate and local market knowledge.
So, there you have it. Success isn’t down to a secret handshake or an inside gag, but good ol’ fashioned consistency and hustle in lead-gen. Slip on those running shoes, agents, and keep chasing those leads!
TL;DR
Consistent lead generation, technical know-how, and solid relationships give real estate agents the edge, according to Joseph Santini. So, roll up those sleeves and start lead-genning!
Original article: https://www.inman.com/2023/12/12/3-simple-must-know-truths-about-lead-generation/
